Advertise Your E-commerce Business (4 simple tips)
It’s time to start getting traffic and sales to your e-commerce store. You’ve done a lot of the work finding the best products, exploring our recommendations on E-comHunt and have successfully set-up a store. Now what?
Your next step is determining where your ideal customers are, where they spend most of their time and what will catch their attention. As an example, consider your customers are between the age of 18-30 and spend most of their time on Instagram. You can create visually stunning images and videos specific for Instagram to catch their attention while browsing. Once you find what images, videos and copy work the best now you can start running ads against the exact audience you know will be interested in your product.
Facebook Advertising for Ecommerce
If you haven’t done so already make sure to set up your Facebook Pixel on your site so you can start gathering your retargeting audience. Facebook makes it easy for you to either use a list you already have (website visitors) or be able to choose specific audiences to advertise to. As mentioned before test your copy, videos, and images before running ads to see what will get the best results.
Now that you know your ideal audience is on Facebook, have your retargeting list and know the audience that will be seeing your ads it’s time to spend some money and make some sales. Sounds easy enough, until you start running your ads and either it doesn’t see any results or you’re spending too much on each click. Consider split testing and trying different ads, targets and copy to see what gets you the lowest cost per click on your ads to see the best results.
E-commerce on Instagram
Many businesses are seeing great results from running ads on Instagram. As we mentioned before, you set up your ads the same way you would your Facebook ads. You can use the same retargeting and audiences. So it’s best to do your research and see exactly what platform you’ll see the best results from for your e-commerce business.
Remember Instagram is a completely different social channel. Consumers are on there browsing images and staying up to date with their friends so you must create your ads around this same strategy. Use a compelling image that will stop the visitors browsing and make sure to make the sales page you’re sending them mobile friendly because 95% of Instagram users are on their phone.
Rumors are Google advertising is too expensive or doesn’t work anymore. Google pay per click has been around longer than most online advertising programs out there. Each year the prices have gone up and the competition has increased tremendously. That’s why it’s as important as ever to stand out and find your niche/ideal customers that are search “exactly” for your product.
Consider using longer keywords and use the “exact” match option so you’re only showing your ads to people searching exactly for your headline/product.
A lot of businesses avoid YouTube advertising because they either don’t feel comfortable on camera or just don’t know how to use it. It’s actually a pretty easy process to set up your YouTube ads but you must do some research and take some training if you want to set it up and actually see results. If you’re nervous about getting on camera consider hiring someone to create a compelling video for your brand.
Set up your YouTube ads in the same area you would for Google pay per click. You’ll see an option to use a video instead of content for running your ad online.
The Key Takeaway:
The big problem with online advertising is that most ad agencies or people who use online advertising don’t seem to understand how it works or how they can target it properly. This is because most of them still think of online advertising as they would with regular print advertising. In online advertising eyeballs (views/clicks) don’t mean a thing unless you know how they are generated or where they are coming from.
Google did some research and found that 56% of all online ads are never seen () with some experts even say that 92% ( ) of some ads are never seen by people.
These numbers in itself may sound shocking to some, but anyone who has ever done an online ad campaign will most likely not be surprised by it.