Welcome to the Automation Blueprint!

Today, we’ll walk through the exact blueprint we conduct for our clients monthly. This guide will help you automate your business effectively.

1. Introduction to Automation

Objective: Understand the importance of follow-up in business.

• Background: Ten years ago, I started with text message automation on our website, allowing people to find us on Google and receive automated follow-ups.
• Key Insight: The primary challenge for businesses is not the next big trend but effective follow-up. Staying top of mind ensures customers remember you when they're ready to buy.
  

2. Identifying Your Audience

Objective: Find out where your ideal customers are and how they interact with your content.

• Platforms to Consider:
• Google (for local businesses, be on Google Maps)
• Instagram (for e-commerce, post attractive pictures)
• LinkedIn & Twitter (for business opportunities)
• YouTube, Facebook, and others

Action Step: Focus your content on platforms where your customers spend the most time.

3. Creating a Follow-Up System

Objective: Set up an automated follow-up system to engage leads.

• Strategy: Convert leads from various sources (referrals, social media) into a follow-up system.
• Example: A real estate agent missed a repeat sale because he didn't follow up. Ensure you’re top of mind by regularly engaging with your audience.
  

4. Building a Landing Page

Objective: Capture email addresses to initiate follow-ups.

• Steps to Create a Landing Page:

1. Offer something valuable in exchange for an email address (e.g., an automation blueprint).
2. Ensure the landing page is designed to capture emails effectively.

Statistics: Landing pages convert 15-30% of visitors, much higher than a typical homepage.

5. Sending Follow-Up Emails

Objective: Use email automation to maintain engagement.

• Email Sequence:
• Email 1: Deliver promised content and invite them to follow you on social media.
• Email 2: Ask a question and provide beneficial content.
• Email 3: Offer educational resources (blog posts, videos).
• Email 4: Highlight additional services.
• Email 5: Present your best offer with a clear call to action.
  

6. Incorporating Video Content

Objective: Build a personal connection through videos.

• Action Step: Create YouTube videos to foster a relationship with your audience. Videos will keep you top of mind and help build trust.
  

7. Leveraging Social Media

Objective: Stay connected with your audience on multiple platforms.

• Strategy: After capturing emails, guide your audience to follow you on social media. This keeps your brand visible.
  

8. Implementing Retargeting Ads

Objective: Use low-cost ads to keep your brand in front of your audience.

• Platforms for Retargeting:
• Google, Gmail, YouTube, LinkedIn, Twitter, Instagram, Facebook, TikTok
• Action Step: Set up retargeting ads to reinforce your organic and email efforts. Direct these ads to your payment or product pages.
  

9. Providing Continuous Education

Objective: Establish yourself as an authority by offering valuable content.

• Content Types: Educational videos, blog posts, resources
• Strategy: Consistently educate your audience to help them see you as an expert in your field.
  

10. Finalizing the Automation System

Objective: Complete the setup for full business automation.

• Steps:

1. Use email automation to follow up.
2. Retarget with ads.
3. Regularly post on social media.
4. Continuously provide educational content.
   

Conclusion

Action Steps:

• Implement the system outlined above to automate your business.
• Provide value through every interaction to keep your business top of mind.

If you found this blueprint valuable, please leave a review. For personalized help, join our next live blueprint workshop using the link below. During our monthly workshops we personally help you with your marketing follow-up.