Now, framework number one talks about your website and landing page.
- How are you getting people there?
- How are you getting people to sign up and take actions?
- Increased conversions
- And in the end, increased sales from being online.
Now, one of the main ways and step number one is videos. That’s how we get people not only to our website, but to stay on the site and build a better relationship. You always have to think about how you can shake someone’s hand when they’re on your site.
If you have a face to face business, you know how beneficial word of mouth referrals are. When somebody comes into your office or your business, you’re able to shake their hand, tell them more about yourself and how you can help. You’re more likely to get the sale.
Now, how do you incorporate that on your website? Well, one way is through videos. That’s why we think videos are one of the most beneficial ways to create a relationship, better the relationship with the customer, and get them to take an action.
The Ideal Video
Now, on the video, you don’t want to be talking about yourself and all the benefits that you offer. You want to show empathy, how you can use the customer experience and the customer working with you and how they are going to benefit. Look for the problems that they’re feeling and facing, and then tell them how you’re going to help them solve it.
In the video, it should be a video of yourself and the topics I mentioned above. For example, what they should expect when they start working with you.
So as an example, if you own a gym, show the background of the gym while you’re making your video. If you have a chiropractic office, show the entrance of the office while you’re doing your video so they know exactly what to expect when they come into the business.
Draw a Map For The Customer
Now, think of your ideal customer, the problems that they’re experiencing, how they’re feeling, and the problem that you might be able to help them with. Explain to them in your video that you understand their issues. You understand what they’re going through and you can help them. Talk about some testimonials and reviews from other customers just like them who have experienced the same pain, and then talk about the advantages of working with you. How these customers broke through, what they were going through and how you were able to benefit them.
And last but not least in your video, make it very clear where they should go next. Should they schedule an appointment with you on the website? Should they start the live chat? Should they call you? Whatever action you want them to take, make sure you tell them to take that action at the end of the video and then make it easy for them to finish taking the action.
This is one of the best ways to not only create a relationship but to draw a map for the customer while they’re on your website. By doing this, you’re not only going to have that relationship, but you’re making it very clear if that ideal customer is a good fit or not.
Tip Number Two: Blogs
We all know we need to use blogs for our website to increase our search engine optimization. Search rankings show your website in your blogs to people that are searching for your products.
Nowadays, it’s very hard to get ranked on the first page of Google, let alone the second or third page. It takes years to get a good ranking and to get natural organic traffic from the search engines.
Analyze Common Questions
We set up our blogs a completely different way. We analyze the common questions our users ask us during the week or at the end of the week. Then we take those common questions and we put them into a blog. So now we have a blog for the search engine rankings, but we also have common questions that we can send out on social media to get people back to our site.
This is not only for the long term but is instant results when it comes to websites and blogs. So take those common questions that your customers ask. Write them down at the end of the week, write a blog answering those questions. Then take those questions, share them around social media and emails, and think about the majority of your customers when they see this.
They’re gonna think that they had that same question so they’re more likely to go back to your site and read it.
Video Blogs