Build a Sales Pipeline with AI Powered Retargeting

How Can I Stop Losing Potential Customers Who Visit My Website?

If you're struggling with website visitors who view your page but never return, you're experiencing one of the most common challenges in business today. A staggering 99.9% of website visitors leave and never come back, leaving potential sales on the table. The solution lies in implementing a strategic follow-up system that combines automation, AI-powered retargeting, and proper lead tracking. By setting up a comprehensive follow-up pipeline that targets leads through multiple channels, you can increase your conversion rates by 30% and transform those disappearing leads into loyal customers.

Questions People Ask

What's causing my website visitors to disappear without converting?
Most website visitors leave because they're distracted or not ready to buy immediately. They may be checking your site at a red light, picking up their kids from school, or simply researching options. Without proper follow-up systems in place, these potential customers forget about you and never return.

How many follow-up attempts should I make with a potential lead?
You should follow up 5-15 times with each lead. Most businesses give up too quickly, but leads often convert days, weeks, or even months after their first interaction with your business. Consistent follow-up through various channels is key to capturing these delayed conversions.

What tools do I need to implement an effective follow-up system?
The core tool you need is a CRM that tracks your leads through your sales pipeline. Go High Level is recommended for its comprehensive automation capabilities. You'll also need retargeting pixels for your website, an email automation system, and potentially text messaging capabilities for a multi-channel approach.

How can I keep track of leads as they move through my sales funnel?
Use a visual CRM pipeline that automatically moves leads through different stages based on their actions. Your pipeline should include stages like "new lead," "scheduled appointment," "follow-up call," "nurturing," and "contract signed." Automation should handle the movement between these stages whenever possible.



How do I set up retargeting for leads who visit my site?
Install tracking pixels on your landing pages to target visitors with ads that remind them to come back. These pixels allow you to show customized ads to people who have already shown interest in your business, significantly increasing the chance they'll return and take action.

Why This Strategy Works for Any Business

• Captures lost opportunities by following up with the 99.9% of visitors who would otherwise leave forever, dramatically expanding your potential customer base
• Creates multiple touchpoints through emails, retargeting ads, and other channels, increasing brand recognition and trust before the purchase decision
• Automates the nurturing process so you can maintain relationships with hundreds or thousands of leads simultaneously with minimal manual effort
• Provides valuable analytics and tracking to show exactly where leads are in your pipeline, helping you identify bottlenecks and optimize your sales process

The Hidden Problem with Website Visitors

Do you ever feel like you're missing out on leads? They come to your website and they just disappear like a ghost. A shocking 99.9% of website visitors leave and never come back. If you're a business owner, you understand this pain. You think somebody's interested—they've maybe filled out a form, followed you on social media, sent you a message, maybe they even scheduled a call or abandoned a cart—but they leave and you never hear from them again.

The reason is simple: you're not following up the right way.

I'm Brad Smith, owner of Automation Links, and over the last 10 years, I've worked with over 2,500 brands helping them with their follow-up systems. Today, I'm going to break down and share the exact follow-up system that we use and all of our clients use to follow up and increase conversion rates by 30%.

Understanding the Follow-Up Flow

The key to capturing those disappearing leads is implementing a comprehensive follow-up system. This system consists of a flow that tracks leads from the moment they interact with your business through various stages of engagement.

Here's what this system looks like:

1. Traffic Sources: Drive traffic from Google, YouTube, X (formerly Twitter), and other platforms
2. Landing Page: Send visitors to a focused landing page offering high value
3. Thank You Page: Provide immediate value and clear next steps
4. Multiple Follow-Up Channels: Implement email sequences, retargeting ads, and text messages
5. Sales Pipeline Tracking: Visualize and track progress through your CRM

Building a Simple Landing Page

The first critical component is creating a simple, focused landing page. This page should be clean, to-the-point, and clearly communicate what visitors will get. The goal is to collect their name and email address by providing something of high value.

After they submit their information, direct them to a thank you page that:

• Delivers what you promised
• Asks them to check their email
• Provides options to schedule a call or join your program
• Encourages them to watch a video to learn more

This structure creates multiple opportunities for engagement right from the start, rather than letting leads slip away.

The Retargeting Funnel Explained

As soon as someone hits your landing page, you want to tag them with a pixel to enable retargeting. The reality is that most people visiting your website are busy—perhaps at a red light that suddenly turns green, or picking their kids up from school. They don't have time to take action immediately.

With retargeting pixels implemented:

1. You can show ads to remind them to return to your site
2. Your brand appears wherever they go online, creating familiarity
3. Multiple opportunities exist to re-engage them

You should also provide immediate options to buy or schedule if they're ready to take action right away. A small percentage will do this, but most will need nurturing through your funnel.

Email, Text, and Pixel Automation

For those who don't immediately convert, it's crucial to build relationships through automated follow-up:

1. Send reminder emails that provide value while encouraging action
2. Implement text message follow-up when possible
3. Show retargeting ads across platforms to keep your brand visible

This multi-channel approach ensures leads see your message repeatedly, increasing the likelihood they'll eventually convert when the timing is right for them.

"ou want to be able to follow up 5, 10, 15, 25 times with these leads because not everyone's ready to sign up today. You might have somebody sign up tomorrow, in a week from now, in a month from now, even 3, 6, 12 months from now if you follow up with these systems.

Learn more about creating effective email sequences in this blog. Click here!

Visual CRM Pipeline Tracking

One of the most powerful aspects of this system is the ability to visually track leads through your sales pipeline. Using a CRM like Go High Level, you can set up a pipeline that shows exactly where each lead stands in your process.

The pipeline typically follows these stages:

1. New Lead: Initial contact or form submission
2. Scheduled: Lead has booked an appointment
3. Follow-Up Call: After initial appointment
4. Nurture: Building relationship over time
5. Contract: Ready to sign and become a customer

The beauty of this system is in its automation. When someone takes a specific action, they automatically move to the next stage in your pipeline. This gives you a bird's-eye view of your entire sales process, showing you exactly where leads are and what needs attention.

For e-commerce businesses, simply replace the "schedule" stage with "abandoned cart" to adapt this system to your needs.

Advanced Automations in GoHighLevel

The power of this system comes from the automations that move leads through your pipeline without manual intervention. Here's how a simple automation might work:

1. When someone fills out your landing page form, they're tagged as a lead
2. An automated email is sent immediately
3. The system waits a day, then checks if they've scheduled
4. If they schedule, they're moved to the next stage automatically
5. If they don't schedule, nurturing emails continue

This automation continues throughout the entire pipeline, sending appropriate messages at each stage and updating their position based on their actions.

When you log into your dashboard, you can instantly see valuable metrics like:

• Number of new opportunities
• Value of deals in your pipeline
• Conversion rates at each stage
• Total closed revenue

Using customer tracking software in conjunction with your CRM can provide even deeper insights into customer behavior and conversion patterns.

Building Better Relationships to Increase Sales

The ultimate goal of this system isn't just to track leads—it's to build better relationships that lead to sales. Like, What we want to do is take somebody that's never heard of you, build a relationship, keep track of it, follow up with them, and increase your sales.

This approach works because:

1. It acknowledges that not everyone is ready to buy immediately
2. It keeps your brand top-of-mind when they are ready
3. It builds trust through consistent, valuable communication
4. It automates the process so no lead falls through the cracks

For businesses with sales teams, this system also provides accountability and structure for follow-up efforts. Rather than hoping salespeople remember to reach out, the automation ensures consistent communication while still allowing for personal touches.

You can further enhance your follow-up strategy by learning how to effectively use social media for lead nurturing. Learn more about X (Twitter) follow-up strategies in this blog. Click here!

Take Action Today

If you feel like you're losing potential customers who visit your website once and never return, this follow-up system is your solution. By implementing landing pages, thank you pages, email sequences, retargeting ads, and a visual CRM pipeline, you can dramatically increase your conversion rates.

Remember that most people aren't ready to buy immediately, but with consistent follow-up, they may convert days, weeks, or even months later. The key is having systems in place to nurture those relationships automatically.

Take the first step by setting up your landing page and implementing a CRM to track your leads. From there, build out the rest of the system one component at a time. The results—increased conversions, better customer relationships, and higher revenue—will be worth the effort.

Ready to implement this system in your business? Book a free 15-minute consultation session to discuss how we can help you set up your own automated follow-up pipeline. Book Now!

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