How We Turned 300 Clicks Into a $3.4M Revenue Engine
E-commerce brand scales with strategic Google Ads
"AutomationLinks transformed our Google Ads from a money pit into our primary revenue driver. The strategic approach to targeting higher-intent buyers made all the difference."
The Challenge
This e-commerce brand was spending heavily on Google Ads but seeing diminishing returns. Their broad targeting attracted window shoppers, not buyers. Cost per acquisition was climbing while conversion rates stagnated.
The Strategy
Focus on buyer-intent keywords, implement remarketing lists for search ads (RLSA), and create a full-funnel approach that nurtures prospects through the buying journey.
Our Solution
We rebuilt their campaign structure around high-intent keywords, implemented smart bidding strategies, and created landing pages optimized for conversion. We also set up proper tracking to attribute revenue accurately.
Before & After Comparison
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The Results
Within 6 months, we achieved 11.2x ROAS with $3.5M in attributed revenue. Conversion rates jumped from 3.2% to 16.8%, and cost per lead dropped by 74%.
Campaign Performance Dashboard
Real-time campaign metrics
ROAS Trend
Return on ad spend over time
Lead Quality
Leads and qualification rate
Implementation Timeline
Started 2025-06-01 - 6 months engagement
Audit & Strategy
Complete account restructure
Campaign Launch
New high-intent campaigns live
Optimization
A/B testing and refinement
Scale
Profitable scaling to $3.5M
Key Takeaways
- High-intent keywords outperform broad match
- Landing page optimization is crucial for conversion
- Proper attribution reveals true campaign value
- Remarketing amplifies search campaign performance
- Smart bidding needs quality data to work
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