Case Study - e-Commerce Shopify Store Increased Sales By 140%

This e-Commerce Funnel Will Get You More Sales

Sales funnels and getting your brand known are key to growing your online e-commerce business, as seen in a case study with one of our clients. Originally, this business was just a small, average performer. But after working with us, they saw such incredible growth that people started thinking they were as big as a very famous company, all thanks to our widespread ad campaigns. We aim to take your business to new heights with effective sales funnels that help you grow faster.

This business was stuck, not growing at all month after month. That changed when AutomationLinks stepped in. We ramped up their growth by spending more on ads and improving their marketing tactics, which led to a big jump in their monthly profits and gave them a great return on their investment. It’s common to feel stuck when your business numbers don’t change. Growing requires spending on ads, which can be hard when money is tight. We offered a full range of solutions, especially focusing on building a strong sales funnel system.

The goal of sales funnels is to get more people to buy your products and to spread your ads further without spending more money. A lot of businesses have trouble here because they don’t have a solid system for their marketing and ads. That’s where our know-how comes in. We create the perfect systems to make sure your marketing efforts pay off. By putting our plans into action, we helped this business boost their sales by an impressive 140%.

Shopify Website Optimization

We initiated our strategy by constructing a landing page, the pivotal first point of contact for customers with your business. Typically, websites without a dedicated landing page have a mere 1% conversion rate of visitors into paying customers. A well-crafted landing page, showcasing your best offers, can significantly boost this rate to between 7 and 15%. These landing pages not only facilitate higher conversions but also aid in forging stronger customer relationships. They do this by providing appealing sales or discounts in return for visitors' contact details. The aim is to make an irresistible offer to every visitor, creating an opportunity for future relationship building, regardless of whether they make an immediate purchase.

The next crucial step was to enhance the website's speed, a key factor in advertising effectiveness on platforms like Google and Facebook. A swiftly loading website not only lowers the cost per click but also improves the quality score of your ads. We ensure your landing page is hosted on a high-speed platform. Concurrently, we focus on optimizing your e-commerce store's web pages to mirror an Amazon-like shopping experience, aiming to maximize sales. This optimization includes refining the checkout process to offer a familiar, trustworthy interface akin to Amazon. Such enhancements facilitate the implementation of strategies like abandoned cart follow-ups, upsells, add-ons, and subscriptions, crucial for boosting sales and customer engagement.

Email Marketing Builds Better Relationships

Our strategy then shifted to enhancing email marketing. We developed a new lead campaign tailored to engage individuals visiting your site, featuring six to seven follow-up emails. This approach is designed to nurture a stronger bond with potential customers, encouraging them to revisit your store when they're ready to make a purchase. By focusing on relationship-building through consistent and thoughtful email communication, we aim to transform casual site visitors into loyal customers.

Additionally, we implemented a coupon code funnel, a cornerstone of our "Million Dollar Sales Funnel" strategy for e-commerce. This funnel effectively exchanges a discount code for the customer's email address, enabling vital follow-up interactions. This method not only incentivizes initial purchases but also facilitates ongoing communication with your customers, crucial for sustained engagement and repeat business. We also set up an abandoned cart email system, sending multiple reminders to potential buyers who have left items in their carts. This strategy is key in prompting them to complete their purchase, further strengthening customer relationships through persistent and targeted follow-up.

Our Google Marketing Tactic

Our next area of focus was on Google marketing, with the initial step being the enhancement of website speeds. A faster website is more favorably viewed by Google, which in turn can lead to higher search rankings. Additionally, it's crucial to establish your business presence on Google Shopping. As Google intensifies its efforts to rival Amazon, Google Shopping emerges as an increasingly vital platform for e-commerce exposure. We applied this strategy to our case study, leading to a notable increase in their sales by listing them on Google Shopping, tapping into a growing market.

Another often overlooked but critical element is Google My Business. This platform is a key factor in how businesses are discovered, particularly through mobile searches and Maps. When potential customers search for a business, the Google My Business listings are prominently displayed, making it a primary touchpoint. Many businesses miss out on the significant advantages offered by this feature, which serves as the first impression for many users searching for businesses on their phones. Establishing a strong presence on Google My Business is essential for visibility and attracting local customers.

Google ads are a potent tool for business growth, but it's crucial to have your systems in place before embarking on this path. We focus first on enhancing conversions through a robust follow-up system, which aids in building stronger customer relationships and functions as free marketing. Only after these foundations are solidly established do we initiate Google ads. Starting with ads prematurely can lead to wasted resources and disappointing outcomes. It's essential to ensure that the business infrastructure is ready to capitalize on the traffic and interest generated by ads, to avoid inefficiencies and maximize return on investment.

Once the groundwork was laid, our efforts started to pay off, with the business gaining recognition akin to a celebrity brand, thanks to the visibility we created. We implemented highly targeted Google ads, emphasizing the importance of precise keyword selection for maximum effectiveness. We also leveraged Google Shopping, setting up free listings in this burgeoning marketplace. This strategy positions your e-commerce business advantageously, especially against competitors who are yet to capitalize on this platform. With a well-reviewed product showcased on Google Shopping, your offerings become significantly more attractive to potential customers. Similarly, establishing an early presence on Google My Business can be a game-changer.

We Scaled With Instagram Ads Retargeting

The essence of a successful sales funnel lies in effective follow-up, which becomes paramount once the system is established. We have witnessed businesses flourish without the need for advertisements, solely based on their robust system encompassing meticulous follow-ups and retargeting strategies. However, ads can play a vital role in elevating your business to new heights once your foundational systems are perfected. Crucial follow-up channels include platforms like YouTube, Instagram, and Facebook, utilizing either retargeting ads or emails to encourage social media engagement. Prior to investing in ads, it's imperative to refine this system to prevent financial losses and stagnation of your business.

Our approach has proven its efficacy time and again, with numerous clients experiencing substantial growth, some seeing an increase in sales by as much as 140%. We encourage you to experience these benefits firsthand by adopting these strategies to optimize and enhance your business's profitability. To assist you in this journey, our team of experts is readily available to guide you through each step. By scheduling a consultation with us, you can explore our system in detail, learn about our email strategies and follow-up techniques, and apply these methods to your own business. Contact us today!