How AutomationLinks Helped DVF Increase Their Sales and Reduce Ad Spend

DVF was spending over $50,000 a month on ads but only generating $40,000 in sales, resulting in a negative ROAS. They were not properly tracking conversions, retargeting visitors, or using follow-up emails to increase sales. AutomationLinks was able to create a custom sales funnel that focused on improving conversions, follow-up, and retargeting tactics.

Sales and Marketing Problem:

DVF was spending too much on ads and not generating enough sales. They were not tracking conversions, retargeting visitors, or using follow-up emails, which resulted in a low conversion rate and poor ROI.

Solution:

AutomationLinks was able to create a custom sales funnel for DVF that focused on increasing conversions, improving follow-up, and using the latest retargeting tactics.

They created custom landing pages that increased conversions and quality of leads, wrote 10 new email follow-ups that were automated to build a better relationship through email, and created retargeting ads on Facebook, Instagram, and YouTube to automatically follow up with new leads.

After the follow-up system was in place, AutomationLinks restructured the Google and Facebook ads to focus on better quality audiences that were actually searching for the service. This allowed DVF to spend less on ads because AutomationLinks helped increase their advertising quality score.

AutomationLinks helped DVF by providing a custom sales funnel that focused on increasing conversions, improving follow-up, and using the latest retargeting tactics. Below are the specific services they provided:

Custom Landing Pages:

• AutomationLinks created custom landing pages that were tailored specifically for DVF's target audience.
• The landing pages were designed to increase conversions and improve the quality of leads that DVF received.

Email Marketing:

• AutomationLinks wrote 10 new email follow-ups that were automated to build a better relationship with DVF's leads through email.
• The automated emails were designed to keep the leads engaged and interested in DVF's products or services.

Retargeting Ads:

• AutomationLinks created retargeting ads on Facebook, Instagram, and YouTube to automatically follow up with new leads.
• The retargeting ads were designed to keep DVF top of mind and increase the chances of a lead converting into a sale.

Google Ads:

• AutomationLinks restructured DVF's Google Ads campaigns to focus on better quality audiences that were actually searching for the service.
• This allowed DVF to spend less on ads because AutomationLinks helped increase their advertising quality score, which resulted in lower costs per click.

Facebook Ads:

• AutomationLinks restructured DVF's Facebook Ads campaigns to focus on better quality audiences that were actually interested in DVF's products or services.
• This allowed DVF to spend less on ads while still reaching the right people.

Tracking:

• AutomationLinks implemented a tracking system that allowed DVF to track every lead all the way from the source.
• This allowed DVF to see exactly where their leads were coming from and which marketing tactics were working best.

Overall, AutomationLinks was able to provide DVF with a comprehensive marketing solution that helped them reduce their ad spend while increasing their lead flow and sales. With the custom landing pages, automated emails, retargeting ads, and improved Google and Facebook Ads campaigns, DVF was able to crush their sales goals and have their best month of sales yet.

Results:

After three months of implementing the custom sales funnel, DVF's ad spend went from $50,000 to $20,000 per month. They increased their conversion rate from 0.5% to over 7%, and went from 200 leads per month to over 3,000 new leads per month.

DVF was able to crush their sales goals in the first six months of working with AutomationLinks, and their sales process went from three months to one month because of the retargeting ads and customized automated emails.

The new follow-up system allowed DVF to track every lead all the way from the source, improving their ability to analyze the effectiveness of their digital marketing campaigns. They were able to cut their advertising costs by 30% while increasing their lead flow.

DVF was thrilled with the results and provided a testimonial that said "After hiring AutomationLinks to build custom landing pages, email automation, and creating new ad campaigns (on Google, Facebook, and Bing) we have been able to cut our advertising costs 30% while increasing our lead flow! We are now spending less on ads while having our best month of sales yet. Not only are the marketing efforts improving but we now have an automation system implemented so we can track every lead all the way from the source. If you’re thinking about working with AutomationLinks I’ve been a client now for about 9 months and it has been an absolutely awesome experience."

Conclusion:

AutomationLinks was able to create a custom sales funnel for DVF that helped them increase their sales and reduce their ad spend. By improving their conversions, follow-up, and retargeting tactics, DVF was able to generate more leads and increase their ROI. The new follow-up system allowed DVF to track every lead from the source, which improved their ability to analyze the effectiveness of their digital marketing campaigns.

Overall, AutomationLinks provided DVF with an excellent digital marketing strategy that helped them achieve their business goals. Feel free to reach out here.