How to Build a Good eCommerce Store - Case Study

Case Study: Transforming Local Business into a Digital Powerhouse with AutomationLinks

When a local business realized their digital presence was more of a digital absence, they knew something had to change—fast. That's where we, AutomationLinks, came into the picture. They needed a complete digital makeover: a new website, some smart automation, an online store, and a way to keep in touch with customers without it turning into a full-time job. We were pumped to help them make it happen.

The Challenge

Let's face it, their old website was a bit of a dinosaur. Not only did it look like it was from the '90s, but it also did nothing for their sales. They had zero online sales, and their marketing efforts were pretty much shooting emails into the void. They were stuck in a rut, averaging $50,000 a month from about 10 booked appointments. Not bad, but not great either.

Our Approach:

We rolled up our sleeves and got to work. Here's what we did, step by step:

1. Website Overhaul: First things first, we gave their website a complete facelift. But we didn't stop at making it look pretty—we made sure it was designed to turn visitors into leads and leads into sales.
2. Conversion-Focused Landing Pages: We created some slick landing pages designed to encourage visitors to take action, such as signing up for more information or booking an appointment.
3. Email Automation Series: We set up a 6-email follow-up series to nurture those leads. Our emails weren't just "Hey, remember us?" messages; they were carefully crafted to guide potential customers down the sales funnel. By the way, click here to grab our proprietary The Perfect Email to help you get 80% open rates!
4. Content Creation: We got busy writing 24 high-quality SEO blogs to boost their Google ranking and keep their audience engaged, as well as monthly newsletters to keep their customers informed and interested.
5. E-commerce Store Setup: We added an E-Commerce store to their website, allowing for direct sales for the first time.
6. Marketing Automation: We tied all these elements together with some behind-the-scenes automation magic, making their marketing efforts seamless and efficient.

The Automated Sales Funnel

Shopify Website:

We chose Shopify for their new website because it's like giving your eCommerce store superpowers. It's not just about looking good; it's about creating a solid foundation that's built for selling. Shopify is user-friendly, highly customizable, and packed with features that make managing an online store a breeze. It’s the launchpad your products need to fly off the virtual shelves.

MailerLite Email Marketing:

MailerLite is our go-to for email marketing, especially for eCommerce stores. Why? Because it's not just about sending emails; it's about opening doors to higher engagement and sales tracking that's as easy as pie. MailerLite lets us see who's loving your emails and what they're buying, making your emails smarter, not harder. Get a free trial with our affiliate link by clicking here.

Calendly Scheduler:

Embedding Calendly on your thank-you page is like leaving the backdoor open for guests. It's our clever way of saying, "Hey, let's chat when you're free." This smooth move ensures those initial website visits can turn into real conversations, powering up our SEO efforts as we keep those lines of communication wide open.

Google Ads:

Our team is like wizards with Google Ads. From local buzz with Google My Business to the wide reach of Google Search and YouTube ads, we cover all bases. It's about casting a wide net and then bringing the right fish back into your pond with retargeting. These ads are your beacon, guiding lost visitors straight to your doorstep.

Facebook Ads:

Think of Facebook and Instagram ads as your friendly neighborhood reminder service. We nudge those who've peeked at your products but haven't taken the leap. Showing them what they've already checked out makes it personal and persuasive. It's like saying, "Hey, remember this? It's still awesome, and it's waiting for you."

X (formerly Twitter) Ads:

X ads are our secret weapon for getting you more bang for your buck. With incredibly low costs per click, we target your ideal audience, even aiming at your competitor's followers. It's like being at a party and knowing exactly who to talk to. X ads are all about finding the right people in the crowd, without the guesswork that comes with it.

Google SEO:

Don't put all your eggs in one basket. That's why our SEO game is strong. It's the tortoise in the race, steady and reliable. We weave SEO into everything, ensuring your store isn't just a flash in the ad pan but a constant in your customers' search results. It's about being there when they're looking, not just when you're shouting.

All-in-One Marketing with GoHighLevel:

GoHighLevel is an all-in-one platform that provides the tools, support, and resources you need for your marketing campaigns. It's designed to help you meet your marketing goals, whether you're looking to streamline your processes, enhance your efficiency, or improve your outcomes. With HighLevel, everything you need to succeed in marketing is right at your fingertips.

Duda Landing Pages:

Offering a 10% discount for an email? That's like asking for a dance in exchange for a rose. Our Duda landing pages make this exchange elegant and effortless. They're not just about collecting emails; they're about starting a journey. With each coupon code, we're not just saying "save now"; we're inviting them into a story where they're the hero, and their reward is just the beginning.

The Results

• Sales Skyrocketed: They went from $50,000 a month in sales to hitting $130,000 and then $150,000 in consecutive months.
• Booked Appointments Through the Roof: Their average of 10 booked appointments a month jumped to 35.
• Ecommerce Sales Took Off: From zero online sales to 5 ecommerce transactions a month.
• Overall Growth: This wasn't just about the numbers. The client was hiring more staff and expanding their team to support their new growth.

Client Testimonial

"Working with AutomationLinks has been a game-changer for us. Brad and his team didn't just give our website a new coat of paint—they completely transformed how we do business online. From the website redesign to the automation and email marketing, everything has been spot on. We're seeing results we didn't think were possible, and we're excited to keep this momentum going with their help on SEO, Google ads, and more. If you're on the fence about them, just do it. You won't regret it."

Looking Forward:

This case study isn't just a success story; it's proof that with the right strategy and support, any business can thrive in the digital world. We're not stopping here, though. With plans to dive deeper into SEO, Google ads, and Facebook ads, we're just getting started on helping this client dominate their market.

What we did for this local business isn't rocket science; it's just smart, focused digital marketing done right. If you're ready to see this kind of transformation in your business, we're here to make it happen. Let's chat about taking your business to the next level.