How to Capture & Retarget Website Visitors Without Forms – Step-by-Step Guide

Key Takeaways from This  Blog

 1. How to Track Website Visitors Without Forms – The secret tool that reveals visitor info

2. How to Retarget Lost Website Visitors – Increase conversions by following up automatically

3. How to Integrate Visitor Data with Your CRM – Automate email follow-ups and direct mail

4. How to Run Retargeting Ads with Visitor Data – Upload visitor emails for better ad performance

5. Privacy & Compliance Tips – How to stay within guidelines and avoid issues

Why This Strategy Works for Any Business:

1. Capture More Leads Without Forms – Don’t let website visitors leave without a trace

2. Follow Up Automatically – Email, direct mail, and social connections without manual work

3. Retarget Your Warmest Leads – Increase ROI by showing ads to high-intent visitors

4. Improve Match Rates for Ads – Reach users even if their social media email is outdated

What Makes Retargeting So Effective?

As a business owner or digital marketer, you probably spend a lot of time thinking about your website’s conversion rates. You might be driving thousands of visitors to your site, but when you check your analytics, only a handful of those visitors are actually filling out forms or engaging in meaningful ways. It’s frustrating, right?

What if you could capture and retarget these visitors without them ever filling out a form? What if you could gather valuable insights about your site’s visitors, follow up with them, and convert them into leads or customers—without relying on forms? 

With a solid strategy and the right tools, those "lost" visitors don’t have to remain lost. Psychologists refer to this as the mere-exposure effect: the more we see something, the more we begin to trust it. This repeated exposure creates familiarity and lessens hesitation, particularly for cautious buyers who prefer to consider their options.

Here’s where the real magic happens: with each impression, doubts begin to fade. Objections feel smaller, your product starts to seem like a guaranteed choice, and soon enough, that prospect returns to your website—this time, ready to take action.

Of course, there’s a balance to strike. Overdoing it or showing the same ad too frequently can annoy your audience rather than engage them.

But when executed correctly, retargeting works like a virtual sales assistant, following up courteously and always at just the right moment.

This guide will walk you through the process and show you how to leverage an underused strategy to increase conversions and grow your business.

Why Retargeting is a Must-Have in Your Marketing Strategy

Retargeting website visitors is a smart, highly targeted marketing strategy with several benefits, including increasing conversions, boosting brand awareness, and lowering customer acquisition costs. By showing ads to people who have already shown interest in your products or services, retargeting helps remind them to take action, making it more likely they’ll convert. It also keeps your brand in front of them, which increases brand. These aren’t cold leads — they’re warm prospects. By sending them well-timed ads, you’re targeting people who are much more likely to convert than first-time visitors.

Not all ads are created equal. Retargeting ads typically provide a better ROI because you’re not wasting money on a broad, disinterested audience.

Instead, you’re focusing on individuals who are already close to converting, making each dollar go further.

 A one-size-fits-all approach doesn’t work in modern marketing. Retargeting lets you craft personalized ads based on where your audience is in their journey. Whether it’s reminding them of an abandoned cart or offering a special discount, tailored messaging can make a big difference.

Let’s face it — the digital marketplace is crowded. Retargeting ensures you stay in front of your audience, making it less likely that they’ll be swayed by a competitor’s ad. It’s a subtle but effective way to maintain their attention and loyalty.

Retargeting is usually more affordable than other advertising methods because it focuses on people who are already familiar with your brand, so they’re more likely to buy. Plus, it provides valuable data on how people interact with your website, which can help improve future marketing campaigns. Thus, retargeting is a great way to increase conversions, build brand awareness, and save money on advertising.

Learn how to get the most from your Email Marketing.  Click here!

How to Retarget Website Visitors Who Went Away?

Every business puts time, effort, and budget into driving traffic to its website. However, the reality is that most of that traffic doesn’t result in conversions. When you think about website visitors, your first instinct may be to rely on forms to gather information. However, not all visitors are going to fill out your form. In fact, most won't. So, how do you capture their information and retarget them?

The answer lies in tracking pixels—a simple tool that can help you track your website visitors without the need for forms. Let’s get into and experience the power of retargeting visitors done right.

Step 1: Tracking Website Visitors Without Forms

The first step to this strategy is installing a tracking pixel on your website. A tracking pixel is a small piece of code that collects data about visitors as they navigate through your site. This includes:

• Visitor behavior: What pages they visit and how long they stay on each page.
• Demographics: Information about the visitor's location, age, gender, and income level.
• Source of Traffic: Where they came from, such as Google, Facebook, Instagram, LinkedIn, or TikTok.

Once the pixel is installed, you'll have a detailed report on your website visitors. You’ll be able to see things like their names, emails, phone numbers, and even their address (depending on what’s available). This gives you the ability to capture leads and retarget them, all without them ever filling out a form.

Step 2: Integrating Visitor Data into Your CRM

Now that you have this valuable visitor data, it’s time to put it to use. By integrating this data into your CRM system or email automation platform, you can automate your follow-up strategy.

How to Sync Visitor Data with Your CRM

1. Export visitor data: Once you have access to the visitor information, export it from the tracking tool into a file format that your CRM can accept (like a CSV or Excel file).
2. Sync the data: Import this data into your CRM or email marketing system. From here, you can segment and organize your leads based on their activity.
3. Trigger automated emails: Create an email automation workflow that will automatically send follow-up emails to these visitors. For example, you could send them a thank-you note or offer them more information about your business.

This guide explains why a CRM is a must-have in your digital marketing strategy. Read it here!

Step 3: Send Direct Mail Postcards

For an extra personal touch, you can even go a step further and send visitors a direct mail postcard. Imagine how impactful it would be to receive a postcard from a company you recently visited online. A postcard that says, “Thanks for visiting our website! If you have any more questions, feel free to reach out to us.”

Direct mail may seem old-fashioned, but it’s a powerful way to remind visitors of your brand, and it’s a strategy that’s often overlooked in the digital world.

Step 3: Running Retargeting Ads with Website Visitor Data

Another great way to leverage the data you’ve gathered is by using it for retargeting ads. Retargeting is an effective way to follow up with high-intent visitors who have already shown an interest in your products or services.

How to Retarget Website Visitors

1. Export Visitor Data to Ad Networks: The data you’ve captured (like email addresses) can be uploaded into platforms like Facebook, X (formerly Twitter), or LinkedIn to create custom audiences for retargeting.
   
   
2. Improve Ad Match Rates: Many people use outdated email addresses for their social media accounts (think AOL or Yahoo). By uploading a list of verified emails from your site visitors, you’ll significantly improve your match rates and ensure your ads are seen by the right people.
   
   
3. Create Lookalike Audiences: Once you’ve uploaded your visitor data, you can create lookalike audiences. These audiences will be similar to the visitors on your website, increasing your chances of finding new leads who are likely to convert.

Whether you’re just starting out or looking to boost your existing efforts, you’ll find fresh insights to convert 3X more leads in this YouTube video guide.

Step 4: Privacy & Compliance – How to Stay Within Guidelines

As with any data-driven marketing strategy, privacy and compliance are critical. It's important to make sure you're respecting your visitors' privacy and adhering to regulations.

How to Stay Compliant

1. Privacy & Cookies Policies: Ensure your website has up-to-date privacy and cookie policies. This lets your visitors know that you're tracking their activity and how their data will be used.
   
   
2. Visitor Consent: Make sure that visitors have the option to accept or decline cookies on your site. This keeps you within legal guidelines and builds trust with your audience.
   
   
3. Respect User Privacy: Always be transparent with your visitors about how their data will be used. Don’t bombard them with irrelevant marketing materials. Instead, build relationships and offer them valuable content.
   
   

Why This Strategy Works for Any Business

This strategy can work for any business—whether you're a small e-commerce store, a service provider, or a B2B company. Here's why it’s so effective:

1. Capture More Leads Without Forms: You can capture visitor data without relying on form submissions, meaning no lead is left behind.
   
   
2. Follow Up Automatically: By integrating visitor data into your CRM, you can set up automated emails, direct mail campaigns, and social connections without doing manual work.
   
   
3. Retarget Your Warmest Leads: Since these visitors have already interacted with your site, they’re more likely to convert than cold prospects. Retargeting ads help you stay top-of-mind with these high-intent visitors.
   
   
4. Improve Match Rates for Ads: Instead of using outdated emails, you’re working with fresh, accurate data that increases your ad performance.
   
   

Final Thoughts: Expand Your Retargeting Efforts, Now’s your chance!

You’re probably missing out on 99% of the people who visit your website. Most visitors don’t fill out forms or take action while they’re on your site, but that doesn’t mean you can’t still engage with them. By implementing this strategy, you can capture, track, and retarget these visitors—automatically and effectively.

Here’s what you’ll gain:

• More leads without relying on forms
• Increased ROI on your advertising spend
• Personalized follow-up that builds relationships
• A more targeted marketing approach that maximizes your efforts

Don’t let your website traffic go to waste!

Capture more leads, retarget your visitors, and stop wasting valuable opportunities with DataShopper. You can track, categorize, and retarget visitors who leave your site without converting. This results in fewer missed opportunities, improved ROI on your marketing efforts, and deeper connections with your customers.

Get A Demo!

Schedule a quick call with us and stop losing your valuable leads. Book Now!

If you found this blog helpful, be sure to check out the full video guideon YouTube to see the exact steps in action.

Want to expand your retargeting efforts and capture more B2B leads? Subscribe to our YouTube Channel to learn more about powerful marketing and automation strategies.