How to Create AI Content That Converts

Four simple tips:

1. Don't Just Plug and Play with AI: Like, really, don’t just throw words at an AI like ChatGPT and expect magic. Get personal with your prompts to make the content feel like it's coming from a real person, not a robot.
2. Mix Those Keywords: Throw in a mix of short-tail and long-tail keywords. Use the short ones for quick, snappy social media posts, and the long ones for deeper dives like blogs or videos. This way, you're hitting all the angles.
3. Keep It Weekly: Pick a topic each week and go all out. Create videos, blog posts, and social media blasts around that single topic. It keeps things fresh and your audience hooked.
4. Act on Those Ideas: Don’t just sit on awesome content ideas. It’s like showing up to a golf game without your clubs—pointless, right? Put those ideas into action, post that content, and watch your engagement grow.

You know you need to be posting educational content. That's the secret to pulling in more visitors, snagging more leads, and hooking more customers. But the big question is, how do you keep the ideas flowing without it feeling like a chore?

Don't just lean on AI like ChatGPT to do the heavy lifting. Sure, AI is great for cranking out content fast, but if it's all tech and no touch, people can tell. No one wants to read something that feels like it was spat out by a robot.

Keep It Real: Make Your Posts Feel Like a Chat Over Coffee

Think of your content as a chat you're having with a friend. You're not just throwing facts at them; you're having a conversation. This approach makes your content feel more genuine, like you're building a relationship, not just broadcasting information. And guess what? When people feel connected, they stick around, and that's what you want, right?

Leveraging AI to Automate Your Business

For the past six years, I've been all about helping folks automate their businesses. And yes, AI is a total game changer for automation. But, let's be real, a lot of us get it wrong sometimes. Maybe you've even made a few missteps if you've just thrown things at ChatGPT hoping for the best. That's why I've got something special for you—the Marketing Machine Blueprint. It's what we use to teach our students not just to use AI, but to master it with the right prompts.

The trick is in crafting the perfect prompt to feed into ChatGPT so it can turn out awesome, fresh ideas and topics for your content. Part of nailing this is knowing what keywords to use. You've got to be savvy with your keyword choices—think short-tail, long-tail, across high, medium, and low competition landscapes. In a sec, I'll share a killer prompt that you can use right away, tailored to your specific keywords. This is not just about inputting data; it's about inputting the right data.

Quick Tips to Maximize Your AI Prompting Power:

• Identify Your Keywords: Before anything, pinpoint the keywords that resonate most with your audience. Are they looking for quick solutions or in-depth guides?
• Mix and Match: Don’t stick to one type of keyword. Use a variety of short-tail and long-tail keywords to cover all bases.
• Consider Competition: Choose keywords across different competition levels to maximize your content’s reach and effectiveness.

Understanding the Impact of Your Keyword Choices

When you get your keyword strategy right, it can do wonders. This approach isn't just about tossing any keywords into the mix; it’s about selecting the right ones that capture traffic from both ends of the spectrum—high competition keywords that your competitors are hustling for, and low competition keywords where you can easily snag that top spot on Google and YouTube.

Think about what your potential customers are searching for. Are they looking to shed some pounds, or maybe they're trying to fatten their wallets? Perhaps they’re hunting for the best real estate deals? Whatever it is, these are the terms they're typing into search engines, and these are exactly what you need to include in your prompts.

Why Both High and Low Competition Keywords Matter:

• High Competition Keywords: These are your big fishes. Sure, they're tougher to rank for because everyone's after them, but they also promise a significant volume of traffic and great exposure.
• Low Competition Keywords: These are the low-hanging fruits. They might draw less traffic, but they're easier to dominate. Ranking high for these can provide quick wins and targeted visibility.

Crafting the Perfect AI Prompt

Alright, so when you're setting up your prompt for AI like ChatGPT, the magic really happens at the end. That’s where you're going to plug in those critical keywords, whether they're "weight loss", "fitness", or something more niche like "real estate investments" or "pediatric care". These keywords are essential because they guide the AI to generate content that’s tailored just for your audience's needs.

Health and fitness are classic examples because, let’s face it, everyone is searching for ways to be healthier or get in shape. But if you're in another field like real estate or healthcare, the principle remains the same. Inject as many relevant keywords as you can into your prompts. This doesn't just feed the AI; it supercharges it, enabling it to churn out the most relevant and engaging content possible for those topics.

Typically, what I like to do is pick one major topic each week. I center all my content around it. For instance, if the topic is "Sustainable Gardening," I’d write a detailed blog post, shoot a video tutorial, discuss it on a podcast episode, and share tips and updates across social media platforms. This approach not only keeps your content focused but also strengthens your expertise in your audience's eyes.

Strategies to Amplify Your Pillar Content:

• Diversify Your Formats: Don’t just stick to one format. People consume content in different ways, so cater to all by diversifying—write, record, discuss, and post.
• Educate and Engage: Make sure every piece of content you create offers value. Teach something, share insights, or solve problems. Educational content builds trust and credibility.
• Cross-Promote: Use each piece of content to promote the others. Mention your podcast in your blog post, link to your blog post on social media, and show clips from your video in your Instagram stories.

Analyzing AI-Generated Keyword Results

So, let's dive into these results. When you look at what the AI has come up with, you'll notice it often starts with short-tail keywords. These are broad and highly searched terms like "fitness tips," "local fitness clubs," or "weight loss tips." These keywords are golden because they highlight hot topics that are likely already on your audience's radar. Seeing these can be a lightbulb moment—these are the topics you should be covering. With, say, four short-tail keywords, you've got yourself four weeks' worth of content themes ready to rock on social media.

Next up in the results, you'll find the long-tail keywords. These are more specific, such as "best exercises for post-pregnancy weight loss" or "affordable fitness clubs in downtown Chicago." These aren’t just great; they’re perfect for creating detailed YouTube videos or comprehensive blog posts. The specificity of long-tail keywords often means there's less content out there covering these topics, which gives you a clear advantage.

How to Utilize These Keywords Effectively:

• Short-Tail Keywords for Social Media: Use these for quick, engaging posts that catch attention. Each one can fuel a week’s worth of discussions, tips, and community engagement.
• Long-Tail Keywords for Deep Dives: Reserve these for your YouTube videos or blog posts where you can dive deeper. Here, you have the space to cover nuances that your competitors might not have touched on.

Keeping It Real with Your Content Strategy

Alright, let’s keep it super straightforward. Say we pick something catchy like "weight loss diets for quick results." Toss in the word "guide" there—like "Quick Result Weight Loss Diet Guide"—and boom, you sound like the go-to pro. Why? Because “guide” suggests you've got all the answers they need, which boosts your street cred big time. It’s like putting a giant neon sign above your content that screams, "This person knows what they’re talking about!"

Now, if you ever hit a snag and feel like your keywords aren’t really hitting the spot, no sweat—just loop back and give it another shot. Dive deep into what your business is truly awesome at. What unique insights can you offer? Think about what your peeps might be googling in your niche. You know your stuff, so make sure your content reflects that you’re the authority they're looking for. This is about making every piece of content serve as a stepping stone towards establishing your expertise and helping people trust you more with each post.

Here’s how to roll with those keywords:

• Short-Term Keywords? Weekly Buzz. Break them down into weekly themes. Whip up real stories, post cool pics, and keep your social media popping with fresh stuff all the time. Keep your audience engaged and looking forward to what’s next.
• Long-Term Keywords? Go Big. Turn those into the meaty stuff: videos, blog posts, and podcasts. Once that’s done, spin off some social media posts to keep the conversation going. This approach not only maximizes your content's reach but also enhances its impact by catering to different preferences in content consumption.

Wrapping It Up: Put It Into Action

So, here's the deal—don't be lazy. It's like, you wouldn't hit the golf course without your clubs, right? Same thing with content creation. Don't just throw around ideas and then not post anything. That’s pretty much a no-go if you're trying to score with your audience. You’ve got to take those ideas, turn them into killer content, and actually share them. Help your peeps out, educate them, give them something they can really use.

That's the whole philosophy we rock at AutomationLinks. It's all about building genuine connections, real relationships with your audience. That’s what gets people sticking around, that’s what builds trust. Hope this rundown brought you a ton of value. Now, go make some waves with what you’ve learned today!