How to get Your YouTube Videos to the Top of Google
Brad • July 11, 2024
Four simple tips to get your videos to the top of google search:
- Link Up Your Stuff: When you've got a cool video, don't just leave it on YouTube. Stick it in your blog posts too. This ties your content together and helps both your blog and video get noticed by Google.
- Update the Basics: Keep tweaking your video descriptions and SEO tags. Think of it like updating your profile pic - keeping it fresh can make a big difference.
- Share Like Crazy: Don’t be shy; share your content on all your social media channels. The more places it pops up, the more people will see it.
- Chat It Up: Always encourage your followers to interact with your posts. Ask questions, invite comments, and get people talking. More chatter means more buzz around your content.
Hey there! I've got a burning question for you: Where did you stumble upon this? Were you browsing through Google or perhaps YouTube itself? Here's something that might surprise you as much as it did me—despite being a YouTube channel, a lot of my growth over the past year didn't come directly from YouTube. Instead, it came from Google searches. Pretty unexpected, right?
And here’s a fun fact: Google owns YouTube. That means Google has all the more reason to prioritize showing YouTube videos in its search results. So, when you think about it, it makes a whole lot of sense why videos can end up at the top of Google's search pages. Let's dive into why this happens and how you can leverage this for your channel!
Discovering How Blogs Rank on Google
Today, I want to show you how my videos show up in Google searches and how you can do the same for yourself. If you're trying to grow your brand, getting your blog and videos to rank on Google is a huge deal. When people find and read your posts, they start to feel like they know you. This builds trust, and trust is super important if you want a strong brand. I'm Brad Smith, the owner of AutomationLinks. I've spent the last eight years helping folks grow their brands by creating relatable and engaging videos and blog posts. By sharing my experiences and tips, we can start building a relationship—even through a screen.
Building a Connection with Your Audience Online
How can we create a personal connection with our audience without meeting them face-to-face? While nothing beats a handshake, the next best thing is providing engaging content that resonates with your audience. When you start creating quality videos, you might initially feel discouraged by low visibility or few reads. However, with persistence and consistency, your posts will begin to show up in Google searches, bringing more readers your way.
Here are some quick tips to get your video noticed on Google:
- Focus on Quality Content: Make sure your blog posts are interesting, informative, and useful. Google loves content that people find valuable.
- Use the Right Keywords: Find out what words people are using to search for topics you write about, and include those keywords in your posts.
- Stay Consistent: Keep posting regularly. Google notices when you update your video often and with good content.
Building a Connection with Your Audience Online
How can we create a personal connection with our audience without meeting them face-to-face? While nothing beats a handshake, the next best thing is providing engaging content that resonates with your audience. When you start creating quality videos, you might initially feel discouraged by low visibility or few reads. However, with persistence and consistency, your posts will begin to show up in Google searches, bringing more readers your way.If you're new here and ready to dive deeper, I'm excited to share my storytelling templates with you. These templates are great tools to help you tell your story effectively in your blogs, which in turn helps grow your brand. So, are you ready to get started? Let's jump into how you can make your blog more engaging and trustworthy.
Here are some tips to connect with your audience through your blog:
- Be Authentic: Share your personal experiences and stories. Readers can tell when you're genuine, and it makes your content more relatable.
- Engage with Your Readers: Encourage your readers to interact with your posts through comments or social media shares. Interaction helps build a community around your blog.
- Use Visuals: Include images, infographics, or videos in your posts. Visuals can make complex topics easier to understand and more engaging.
Mastering SEO to Rank Your Content
When you type "appointment funnel" into Google, my content pops up as the number one result. This isn't just happening on YouTube—it's also front and center in Google's own AI-generated answers, a cool new feature they've recently rolled out. This prime positioning is no accident; it’s the result of carefully applying SEO strategies across both my video and blog content. But why does Google show my video first, even before my website? It’s because I've optimized my YouTube content with the right SEO elements, and I've made sure to integrate these videos into my blog posts for a double impact.On my blog, I go further by providing the four simple questions and answers that Google’s AI prefers to see. This not only helps in aligning with what Google is looking to feature in its answers but also ensures that visitors who come looking for this info find exactly what they need quickly and easily.
Establishing Your Authority Online
Once you start answering the questions your audience is typing into Google, you begin to establish yourself as the go-to expert in your field. For example, by having both a YouTube video and a blog post on the same topic, Google recognizes that I have comprehensive coverage on the subject, which helps reinforce my authority. This dual presence lets Google—and potential viewers—know that I'm the expert helping answer these questions.So, what’s your area of expertise? What steps are you taking to grow your brand? It's crucial to start demonstrating your authority if you want to be recognized as a leader in your field. Here's how you can make sure you're seen as an expert:
- Diversify Your Presence: Aim to have your content visible on multiple platforms like Google, YouTube, social media, and emails. This not only increases your reach but also reinforces your expertise across different channels.
- Consistently Provide Value: Regularly update your blog and video content to address new and relevant questions. This shows that you're active and knowledgeable about current trends in your industry.
- Build Trust with Visibility: When your audience sees you appearing consistently across various platforms, their trust in you grows. This trust is crucial for building a loyal following and enhancing your brand's reputation.
Integrating and Promoting Your Content for Maximum Reach
Once you've got your video tucked into your blog and it starts popping up on Google searches, there's more you can do to boost its impact. Go back to your video and spice up the description, slap on some sharp SEO tags, and don't forget to link back to your blog post. This not only makes each piece of content stronger but also ties them together neatly, helping both your video and blog climb higher in search results.But there's a super important step that's easy to miss: get your content out there on every social platform you use. Whether it's LinkedIn, Facebook, Instagram, or Twitter, make sure you're spreading the word. If you're not keen on sharing the video directly, go ahead and share the blog post instead. Sharing widely helps push your content up in Google rankings, making it more likely for people to stumble upon your work.
Here are some handy tips to make sure your content gets seen and loved:
- Share Everywhere: Don't hold back—share your content on all your social media channels. The more places it appears, the more people it reaches.
- Keep SEO Sharp: Regularly tweak your video's SEO elements like tags and descriptions to keep them fresh and relevant.
- Encourage Interaction: When you post your content on social media, ask your followers to engage. Likes, comments, and shares can really give your content a boost in visibility.
Wrapping It Up
That's pretty much the rundown on how to boost your blog and video content in Google searches. The real trick is to link your video and blog content smartly and keep everything SEO-friendly. But don't forget, it’s also about how and where you share this stuff. You want to make it super easy for folks to bump into your content, get to know you, and trust what you're saying.Keep an eye on which tactics help you the most and be ready to switch things up if something isn't working. SEO is all about staying on your toes and keeping up with what's new. Keep pushing your content out there, keep the conversations going, and you'll start seeing more of your pages popping up in those top Google spots, helping you connect with even more people. Cheers to making a splash online!
How did you grow your YouTube channel if not directly from YouTube?
Most of my growth came from Google searches, not just YouTube itself. Since Google owns YouTube, it prioritizes YouTube videos in its search results, which helps boost visibility for videos across Google's platforms.
How can I get my videos and blog posts to rank higher on Google?
Focus on creating quality content with relevant keywords, and post regularly. Consistency and valuable content are key factors that Google looks for to rank your content higher.
What’s the best way to connect with my audience through my blog?
Be authentic, engage with your readers, and use visuals to make your content more relatable and engaging. This builds a stronger connection and helps grow your brand.
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