How To Use Less Competitive Keywords On Google

Here are four simple tips to help you learn about less competitive keywords on Google:

1. Manual Google Search: Before creating any content, manually enter potential keywords into Google. Aim to think as your target audience would and modify the search query slightly to target niche areas. For instance, instead of "how to make a YouTube video," try "how to make a YouTube video at home."

2. Leverage Google Ads Keyword Planner: This free tool within Google Ads lets you input potential keywords and see their search volume and competition level. Aim for keywords with decent search volumes but low competition to spot gaps in the content market.

3. Dive into Online Forums like Reddit: Reddit and similar online forums are filled with genuine queries from users. Browse relevant subreddits or communities to identify unique questions or topics which can be transformed into long-tail keyword opportunities.

4. Educate and Engage: While this is more about content strategy, by answering questions and establishing authority on platforms like Reddit, you indirectly find more niche areas and keywords your audience cares about. As you engage, take note of recurring themes or questions to identify potential keyword opportunities.

Finding the perfect content online can often feel like searching for a needle in a haystack. We've all been there: scrolling through search results, trying to find that one video or article that exactly meets our needs. That delightful moment when we finally stumble upon the right content is a feeling businesses aim to provide for their customers.

In the vast ocean of the internet, you want your business to be the beacon that guides your ideal audience right to your shores. But how do you achieve this, especially when there's a sea of competitors trying to do the same?

Embracing the Competitive Landscape

First and foremost, we need to address the elephant in the room - competition. Whether you're a business, a non-profit, or an individual creator, you're not alone in the race. There are countless others bidding for the same keywords, offering similar products or services.

But instead of seeing this as a roadblock, view it as an opportunity. An opportunity to define your unique selling proposition, to carve out a niche for yourself, and to rise above the generic noise.

The Power of Being Unique

The key to rising above the competition lies not just in being better, but in being different. In a world that's rapidly changing, sticking to traditional methods can only get you so far. The real winners are those who dare to be unique, those who challenge the status quo, and those who bring something new to the table.

It's not just about doing things differently, but about doing different things. And this brings us to the transformative power of Artificial Intelligence.

AI: Your Secret Weapon

Now, let's get to the core of the matter: how do you harness the power of AI to make a mark? Over the years, we've realized that AI isn't just a tool; it's a game-changer.

It enables businesses to tailor their offerings to specific audiences, ensuring that they stand out even in the most saturated markets. Whether someone is searching for you on Google, YouTube, or social media platforms, AI can ensure you're right there, waiting to greet them.

Harnessing the Power of Long-Tail Keywords: A Personal Case Study

The digital space is a fascinating realm, where everyone is competing for visibility. Whether it's businesses, bloggers, or influencers, all are vying for the attention of their target audience. And amid this competitive environment, one wonders how to rise above the noise and make a real impact.

I too was once in this conundrum, and today I want to share with you a little story from my own experience - a case study that might just change the way you approach digital marketing.

1. The Competitive Digital Landscape

My journey began with a simple goal: help people automate their marketing. It sounds straightforward, but with an ocean of competitors, many of whom are giants in the field, achieving this was anything but. From email marketing software providers to website developers, I found myself competing against the titans of the industry.

2. The Challenge of Commonality

One major realization I had was this: if I continued down the well-trodden path of writing blogs and making videos on topics that everyone else was covering, I'd become just another fish in the vast digital sea. Mere redundancy wouldn't help those who were genuinely seeking assistance.

3. Discovering the Magic of Long-Tail Keywords

That's when I stumbled upon the game-changing strategy of long-tail keywords. These are not your typical, broad search terms that get millions of hits. Instead, they are more extended, more specific phrases that, while attracting fewer searches, have the potential to draw a more engaged audience.

For instance, instead of targeting the highly competitive keyword "set up your office," I opted for "set up your custom office." It's a subtle addition, but this precision narrows down the search and reduces competition. Suddenly, instead of being one in a million, you become the one in a hundred, or even one in ten.

4. Claiming a Slice of the Pie

It's true, with long-tail keywords, you're tapping into a smaller audience. But think of it this way: isn't it better to be a big fish in a small pond, rather than a small fish lost in the vastness of the ocean?

By adopting this strategy, you're ensuring that when your niche audience searches for specific information, you're the primary source they find. You're no longer lost in the crowd but are standing tall, meeting the unique needs of your audience.

Step 1: Do Your Own Research

Begin by putting yourself in the shoes of your target audience. What are they looking for? What questions might they have? As a starting point, conduct a basic Google search using what you believe to be their primary query.

For instance, consider "how to make a YouTube video." However, given the vast number of results this will yield, it's essential to dig deeper.

Refine Your Search

To stand out in the crowd, you need to narrow down your topic. Using our earlier example, refine the broad query to something more specific like "how to make a YouTube video at your house."

By adjusting your search terms, you're honing in on potentially untapped content areas. The goal is to identify less competitive, yet still relevant, search terms by tweaking the phrase or adding specific words.

Explore YouTube

With a refined keyword or phrase in hand, it's time to check another major platform: YouTube. Input your optimized search term and see if there's a gap in video content. If your topic yields few to no results, you've uncovered a valuable opportunity in the video content realm.

Craft and Launch Your Content

Now that you've pinpointed a niche area, it's time to create. Whether it's a blog post, a video, or both, ensure your content is unique and optimized for search engines. By addressing this specific gap, you'll cater to a specialized audience segment, giving you an edge over competitors until they adopt a similar strategy.

Step 2: Utilize Google Ads Keyword Planner

Digital marketing isn't just about understanding your audience's needs but also about leveraging the right tools to reach them. One of the most potent tools at your disposal is the Google Ads Keyword Planner. Let's delve into how to effectively use it.

Setting Up Google Ads Account

First things first, you need a Google Ads account. If you don't have one, head over to the platform and create one. A pro-tip here: even though you might need to add a payment method during setup, you don't actually need to run any paid campaigns. Simply pause the ads once you've set up the account.

Access the Keyword Planner

Within Google Ads, there's a free tool called Keyword Planner. It's a treasure trove of insights, allowing you to input potential keywords related to your business.

Gauge the Competition

Once you've input your keywords, the tool provides data on search volumes and competition levels (low, medium, or high). The sweet spot you're aiming for? Keywords with decent search volumes but low competition. These are your goldmines, indicating gaps in content that you can fill.

Craft Content Based on Insights

With this newfound knowledge, it's time to roll up your sleeves and get to work. Knowing that there are, say, 100 to 200 monthly searches for a particular keyword with minimal competition is like having a roadmap to success.

Broaden Your Reach Beyond Search Engines

Remember, your digital strategy shouldn't be limited to just Google. Once you've created content based on your research, amplify it. Share your blogs, videos, and posts on platforms like YouTube and social media channels.

Sometimes, audiences aren't aware of what to search for, but when they see your content pop up on their feeds, it can spur interest and drive traffic back to your site.

Step 3: Dive into Online Forums like Reddit

The digital world is more than just search engines and video platforms. Forums and online communities like Reddit are treasure troves of genuine queries, experiences, and problems that people face daily. By tapping into these platforms, you can uncover a plethora of long-tail keyword opportunities.

Here's how to go about it:

Selecting the Right Platform

While there are numerous forums and platforms online, Reddit stands out due to its vast user base and diversity of topics. However, you can use this approach on any community forum relevant to your niche.

Identify Common Queries

Once on Reddit, navigate to communities (subreddits) related to your field. Browse through posts, focusing on questions users are posing.

For instance, while you might have been focused on "how to make a YouTube video at home," someone on Reddit might inquire, "how do I make a YouTube video with my iPhone?" Such queries can lead to new, less competitive content topics.

Be the Solution Provider

After identifying the questions, turn them into content opportunities. Your goal should be to address these queries comprehensively through your blogs, videos, or AI-driven content.

By being the one to provide answers and position yourself as a knowledgeable entity in the domain, you increase the chances of attracting potential customers or followers.

Engage and Educate

Don't just stop at creating content. Engage directly on these forums. Answer questions, share insights, and even direct users to your content (without spamming, of course) for a more in-depth understanding.

This positions you not only as a content creator but also as an active community member willing to help and share knowledge.

Avoid the Heavy Competition

The beauty of forums is they often highlight the nuances and specificities of topics, allowing you to bypass the high competition associated with broad keywords. By answering specialized questions, you cater to a niche yet engaged audience.

Ready to Get Started?

Having delved deep into these strategies, are you feeling equipped to dive in? The world of digital content creation and marketing is more accessible now than ever. With tools like ChatGPT and the convenience of hiring virtual assistants, there's no excuse not to kickstart your digital journey!

I have a special gift for those eager to begin. I present to you the "AI Content Playbook." This guide is what we arm our esteemed marketing machine clients with. It serves as a detailed roadmap, guiding them and their team of virtual assistants from the process of identifying the right keywords to crafting content and integrating them into their sites, aiming for that coveted number one rank.

Consistency is key. Regular publishing ensures that your brand's presence grows steadily, making you ubiquitous in your domain. If this sounds like the trajectory you envision for your brand, I've got you covered.

Equipped with these tactics and strategies, you can effectively strategize, craft content, and outpace your competition in the digital sphere!