Should I use SEO or PPC for my E-commerce Business?
In case you didn’t know, SEO for an E-commerce store is a complicated task since there are so many products online. The ultimate goal is to rank on the first page of search engines but it’s almost impossible to rank each product page well. However, there are different strategies for different E-commerce businesses and you have to implement each strategy effectively to become successful.
First of all, if you’re a new business in the market, you should start with search engine optimization on your website by creating blogs, guides and downloads. The more you invest into your website , the more traffic you’ll get to your products. It’s also smart to start posting on social media as well because most of the time your users are on social media browsing and might like your product.
Over time you’ll start receiving new traffic to your website without having to pay for it. However, SEO strategies for E-commerce businesses are slightly different from regular SEO practices.
Secondly and more importantly comes pay per click advertising. After reading our tips below you’ll see that it’s best to invest time and effort into your potential customers before you start spending money on PPC. If you know who and what your ideal customer wants you can show them the perfect ads at the perfect time!
By following these practices you’ll start driving more and more traffic to your website on a consistent basis. Just remember if you want “free” traffic you’ll have to be patient and consistent to see the results you’re looking for.
Whether you’re writing blogs, social media posts or payed ads you need to focus your marketing around the keywords your idea customer is actually searching for. You can use tools like Google trends, our website EcomHunt and just thinking about what you would search for when you wanted to buy your product.
Use your knowledge to post helpful content around the internet. If you become the “go to” expert for your product your consumers will reach out to you when they’re ready to buy. This will also help with branding around your business name so your past consumers will go directly to your website to purchase instead of through your ads.
This is one of the most important aspects to running an online business and is helpful in a variety of ways.
- Google search engines – search engines look for websites that post helpful, consistent content around their keywords.
- Follow-up/Branding – the more your ideal customers see you around the internet, the better their relationships become with you.
Once you know who your ideal customer is and you’ve gathered some reviews on your website you should start running paid ads. Think about where your customers are (are they searching on Google for your product or searching social media)? You can then start using targeted ads to show your product to these customers throughout the internet.
It doesn’t matter what type of business you run, they say the sales are in the follow-up. You can use tools like abandon cart which will email the customer if they don’t follow through with their purchase. Also use email marketing to continue following up with your past customers so they come back when they’re ready to purchase again.
The Key Takeaway:
Our top advice before you start advertising and running consistent SEO is to do a ton of research first. Ask your potential customers what they want, what will help them and most importantly what they’ll purchase. This will help you save a lot of time and money when running your E-commerce business. You can also reach out to us or visit our recommended product page. We’re experts in this industry and can help advise you on the best practices along the way.