Video is the most engaging form of content today. Studies show that viewers retain 95% of a message when they watch it in a video versus only 10% when reading it in text. Why? Because video combines visuals, sound, and storytelling in a way that connects emotionally. If you’re not leveraging video in your strategy, you’re missing an opportunity to connect with your audience on a deeper level.

Short-form videos are dominating platforms like TikTok, Instagram Reels, and YouTube Shorts. These videos capture attention within seconds and deliver value quickly. They don’t need to be overproduced—a simple, engaging message is often enough. Remember, your goal is to grab attention and provide value in 15-60 seconds.

You don’t need expensive cameras or a professional studio to create effective videos. Your smartphone is more than enough. What matters is authenticity. Talk directly to the camera as if you’re speaking to a friend. Share personal insights, behind-the-scenes looks, or quick how-tos. Authentic videos build trust, which leads to better engagement.

Every video you create should have a purpose: teach something useful, entertain your audience, or inspire them to take action. If you’re a personal trainer, teach a simple workout. If you’re an accountant, share a quick tip to save on taxes. Whatever your niche, focus on delivering value.