The Fastest Way to Get Results from X (Twitter) Advertising

Here are 4 simple tips for using X (Twitter) ads effectively

1. Set Clear Goals: Decide what you want from your ads—more followers, newsletter sign-ups, or direct engagement. This helps you choose the right campaign type, like "Reach" for broad visibility or "Engagement" to boost interactions.
2. Build a Targeted Audience: Focus on a well-defined audience, using demographics like age, location, and follower lookalikes from accounts similar to yours. This keeps your ads relevant and cost-effective.
3. Use Engaging Content: Choose posts that tell a story or share your process. Avoid hard sells and focus on content that builds relationships, like videos or behind-the-scenes insights. The goal is to connect, not just convert.
4. Leverage Retargeting: Set up follow-up ads for people who interact with your first ad. Retargeting keeps your brand visible to engaged users, helping build familiarity and encouraging conversions over time.
   

Simple Guide to Setting Up X (Twitter) Ads for Fast Results

Step 1: Set Up Your X Ad Account

• Go to the "More" menu and set up your ad account.
• Follow the prompts to create an ad and connect a card on file. Then, pause the ad.

Step 2: Create a Campaign

• Click "Create Campaign," but always choose "Advanced" instead of "Simple" to get better control.
• Start with a "Top of Funnel" strategy by selecting "Reach" to target a broad audience.

Step 3: Define Your Audience

• For a "Reach + Engagement" campaign, add a date to track ad performance.
• Set a small budget and, if you have Autopilot AI Pro, use it to build an ideal audience. If not, manually set up an audience.
• Aim to reach around 1 million people. Focus on specific demographics, like age, location, and language.

Step 4: Build an Audience with Lookalikes

• Add lookalike followers from profiles related to your business. Start with profiles like System Sunday or Matt Gray, which have strong audiences on X.
• Use recommendations to add more accounts until you have a solid audience, ideally around 500,000 people. For a budget of $100-$200, you can reach all of them.

Step 5: Engage with Followers

• Switch from "Max Reach" to "Reach with Engagement" to encourage likes, comments, and follows.
• Set filters to match your ideal audience, based on age, location, and language.
• Set up keywords and follower lookalikes to refine targeting.

Step 6: Account Safety

• Go to "Account Brands Safety Controls" and set it to "Limited" to avoid bots. Once set, this will apply to future ads.

Step 7: Retargeting Strategy

• After starting your campaign, set up a retargeting ad for people who engaged with your first ad. This second ad helps build relationships by showing content to those who already interacted with your tweets.

Step 8: Use Existing Content for Ads

• Choose tweets that tell a story or share a process. Avoid direct calls to action like “click” or “message us” to build genuine relationships.
• A video can help people see your personality and encourage them to follow you. If you don't have a video, a strong image post works too.

Step 9: Track Results

• Check your custom metrics to see how many followers you've gained and the cost per follow. The longer the ad runs, the lower your costs and the better your results.

Bonus: Advanced Strategies

• For more in-depth guidance, you can explore middle and bottom-funnel strategies, available in the X Ads Accelerator course. This course also provides top-performing ads you can adapt for your own campaigns.

This guide will help you set up X ads that grow your audience, boost engagement, and build lasting relationships.