The Silent Revenue Killer: How “Invisible Leads” Are Costing You Thousands

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AVERAGE READ TIME

4 Minutes

Written by

Brad Smith

POST PUBLISH DATE

February 3, 2025

The Silent Revenue Killer: How “Invisible Leads” Are Costing You Thousands

Core Strategies to Stop Losing Leads

  • 99.9% of website visitors leave without taking action. Without systems to capture and retarget them, they’re lost forever.
  • Use a dedicated landing page to generate 10–30% more email signups by offering value (e.g., a free checklist).
  • Build trust with a follow-up video to increase email open rates by 40% and deepen relationships.
  • Automate email follow-ups to deliver promised content and encourage engagement.
  • Retarget visitors with ads to remind them about your brand and turn “ghosts” into customers.

It’s not Halloween, but the ghosts are everywhere. People are ghosting you—and you don’t even know it. 99.9% of people who visit your website leave and disappear. You didn’t even know they were there. That’s why setting up the right systems is critical for your business.


Why 99.9% of Website Visitors Leave

Hey there, I’m Brad Smith, owner of Automationlinks. I’ve been doing marketing for over 10 years and have helped more than 2500 people. People are too busy for you. They might visit your website at a red light or while picking up their kids from school. Without systems to remind them about you, they’ll vanish forever. Retargeting, follow-ups, and remarketing are essential to bring them back.


Step 1: Capture Leads With a Landing Page

A dedicated landing page generates 10–30% more email signups than a standard homepage. Here’s how:

  • Promise value (e.g., a free 3-step checklist in exchange for their name and email).
  • Include a preview of what they’ll receive.
  • Add reviews and a simple form.

If you want to use my exact system, I’ve included a link to the checklist here: Checklist


Step 2: Build Trust With a Follow-Up Video

After capturing their email, send a video to:

  • Introduce yourself and your brand.
  • Explain why they can trust you.
  • Direct them to check their inbox (this boosts email open rates by 40%).

Offer additional options, like scheduling a call or joining your community, to deepen the relationship.


Step 3: Automate Email Follow-Ups

Use a CRM or automated email system to:

  • Send a personalized email with the promised checklist.
  • Encourage replies to increase engagement (e.g., “Reply with your biggest challenge!”).
  • Include clear calls-to-action, like booking a call or accessing resources.


Step 4: Retarget Visitors With Ads

Retargeting ads ensure visitors don’t forget you. They serve two purposes:

  1. Remind those who didn’t sign up to return and claim your offer.
  2. Prompt those who DID sign up to take action (e.g., schedule a call or join your program).

These ads turn “ghosts” into customers by keeping your brand top-of-mind.


Final Thoughts & Next Steps

Don’t let thousands of invisible leads haunt your revenue. Set up these systems to:

  • Capture leads with a landing page.
  • Build trust via video.
  • Automate emails.
  • Retarget visitors with ads.


f you’re ready to implement this system, you can access the free checklist here: Checklist. Subscribe for more automation tips, and watch your invisible leads become loyal customers.

  • Why do most website visitors leave without converting?

    Most visitors are distracted or not ready to take immediate action. Without systems to remind them, they’ll forget about your brand.

  • What’s the best way to capture leads on a website?

    A dedicated landing page with a clear value proposition (e.g., a free checklist) outperforms standard homepages by 10–30%.

  • How can I build trust with new leads?

    Send a follow-up video introducing yourself, your brand, and the value you offer. This increases trust and email open rates.

  • Why is retargeting important?

    Retargeting ads remind visitors who didn’t convert to return and take action, while also keeping your brand top-of-mind for those who did.

  • How do I automate follow-ups effectively?

    Use a CRM or email automation tool to send personalized emails, deliver promised content, and encourage engagement with clear calls-to-action.

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