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1. Show Your Face with Videos: Make videos to introduce yourself and share your knowledge. Even if being on camera feels weird, try interview-style videos or hire help. It's all about making real connections.
2. Get Personal with Emails: Send emails that feel like they're just for the recipient. Share useful stuff, not just sales pitches. Remember, it's about building trust, not just making sales.
3. Stay on Their Radar with Retargeting Ads: Use ads on social media to keep reminding people about you. It doesn't have to be expensive, and it helps make sure they don't forget you.
4. Keep Giving Value: Always offer something useful, like a free guide or tips. People might not buy right away, but if you're helpful, they'll remember you when they're ready to purchase.
   

1. Breaking Free From The Old Marketing Grind
2. Crafting Authentic Relationships Online
3. The Unforgettable Impact: Staying Top of Mind
4. Making Your Mark: Content That Connects
5. Video Marketing: The Key to Personal Connection
6. The Power of Opt-Ins: Capturing Leads Effectively
7. Nurturing Leads: From Landing Page to Sales
8. Closing the Loop: From Reminder to Retargeting
9. Bringing It All Together: Your Path to a Thriving Marketing Machine

Connect With Us On X

Connect with AutomationLinks owner Brad Smith on X (formerly Twitter) here to learn more about advertising. Feel free to message him with any questions about X advertising and marketing.

Creating genuine, authentic relationships in the digital world can sometimes feel like trying to shake hands through the computer screen. It's one of the trickiest aspects of modern marketing, yet it's crucial for building a brand that people trust and connect with. That's why we've broken it down in our blueprint. I'm here to walk you through the exact steps we're taking to build these meaningful connections.

It's all about going beyond the transactional nature of traditional marketing. By focusing on real engagement and interaction, we're able to create a community around our brand. This doesn't just increase loyalty; it turns customers into brand advocates. Let me show you some of the strategies we use to make this happen.

Tips for Building Authentic Online Relationships:

• Be Genuine: Always communicate in a way that is true to your brand's voice and values. Authenticity resonates with audiences more than any sales pitch.
• Engage Regularly: Don't just talk at your audience. Engage with them through comments, social media, and other channels to create a two-way conversation.
• Provide Value: Whether it's through informative content, helpful tips, or just a bit of fun, make sure every interaction adds value to your audience's day.
  

I recently had a conversation with a client that really hit home the importance of staying top of mind. They shared a story with me about losing out on a significant opportunity simply because their client "forgot" about them. Imagine, after providing excellent service, a past client went on to buy a house from someone else because they had simply forgotten the original service provider. This scenario is a perfect reminder of a challenge many businesses face: Are your leads and your customers forgetting about you?



This incident really shows the necessity of maintaining visibility and relevance in your clients' lives. It's

not enough to just deliver a service or product; you have to remain a part of their ongoing narrative.

Here’s how we're addressing this issue and ensuring that our brand remains unforgettable:

• Stay Engaged: Regularly reach out to your past and present clients through newsletters, updates, or personalized messages. Keep them informed and involved with your latest offers, insights, or news.
• Utilize Social Media: Make sure your brand has an active presence on social media platforms where your clients spend their time. Share content that adds value, entertains, and reminds them of your services and products.
• Offer Exclusive Deals: Reward loyalty and remind past clients of your value by offering them exclusive deals or early access to new products or services.
  

So, let's dive into the blueprint and get into the nitty-gritty of how we make sure your leads never forget about you. Here's the deal: It all begins with the type of people you're reaching out to and the kind of content you're creating. Making yourself known and remembered is key here.



If you're not active on social media or creating content, like videos, you're missing out big time. We can't stress enough how important it is to teach and educate your audience. This is where social media platforms like Facebook, Instagram, Google, LinkedIn, and YouTube become super valuable. By sharing your knowledge and insights, you become the go-to authority in your field. Why? Because when you're out there giving out helpful tips across all these platforms, that's when people start to trust you. It's all about building those relationships.

Simple Steps to Amplify Your Presence:

In our Marketing Machine Blueprint, we put a big emphasis on starting with videos. Why videos? Because showing your face is a powerful way to build relationships. There's something about seeing someone speak, observing their expressions and mannerisms, that fosters trust and connection much more effectively than text or images alone can do.

Now, I get it. Not everyone feels like a natural in front of the camera, and that's perfectly okay. We've got strategies for that. First off, consider setting up interview-style videos. This format can feel more like a conversation and less like a spotlight on you. It's a great way to ease into video content. Alternatively, hiring freelancers to help you create videos can take the pressure off. They can handle everything from filming to editing, allowing you to focus on delivering your message. And if you're still camera-shy, there's always the option to be the teacher without the need for direct camera engagement. Sit down, share your knowledge, and educate your audience through well-thought-out presentations.

Here's How to Get Started with Video Marketing:

• Experiment with Formats: Find what works for you, whether it's interviews, presentations, or educational content.
• Leverage Freelancers: Don't shy away from getting help. Freelancers can elevate your video quality and help you convey your message effectively.
• Focus on Value: Whatever format you choose, the key is to educate and provide value. This will draw people in and keep them coming back for more.

After you've caught your audience's attention with engaging videos and valuable content, the next step in our Marketing Machine Blueprint is to guide them towards a specific action: signing up. This is where the magic of a well-crafted opt-in page comes into play. A page on your website that converts visitors into subscribers with an impressive 60% opt-in rate is not a myth—it's entirely achievable and vital for your marketing strategy. Getting people on your email list is key because it opens the door for follow-ups.

It's crucial to understand that most people won't make a purchase the first time they hear about you. In fact, less than 1% will. But what about the other 99%? They are the ones who, after you've followed up and nurtured that relationship, come back and buy. This nurturing process often involves a series of follow-up emails, providing additional value, and gradually building trust over time.

The beauty of building relationships through methods like video content is that by the time someone visits your website, they should already feel a sense of trust towards you. I've had numerous people reach out to me saying, "Hey, I saw you on YouTube. How can I get started?" And many of them hadn't even visited my website yet. This level of direct engagement and interest is what you're aiming for.

Effective Strategies for High Opt-In Rates:

• Create a Compelling Offer: Your opt-in should promise something valuable in exchange for their email, like an exclusive guide, a free webinar, or a discount code.
• Simplify the Sign-Up Process: The easier it is to sign up, the higher your conversion rate will be. Keep the form simple and the value proposition clear.
• Follow Up with Value: Once someone opts in, continue to provide value. This could be through educational emails, insider tips, or early access to your products or services.
  

Once your audience lands on your page, guiding them to a sales page is your next pivotal move. This step is crucial because it's your opportunity to clearly articulate who you are, how you can assist them, and what your services or products cost. Remember, a staggering 99% of people won't make a purchase at this stage. But don't let that dishearten you; it's all part of the process.

What comes next is vital: sending an automated email. This isn't just any email. Its purpose is to boost your open rates and begin nurturing a relationship across multiple channels. This email should serve as a bridge, connecting them to your LinkedIn page or YouTube channel, where you can continue to provide value. The idea here is not to push for an immediate sale but to enrich your relationship with them. People might not be ready to buy today, but if you manage to teach them something new tomorrow, they're much more likely to return and make a purchase when they're ready. And that's key to a sustainable business model.

Strategies for Effective Lead Nurturing:

• Personalize Your Automated Emails: Ensure that the email feels personal and relevant. Use their name, reference their interests, and make the content as tailored as possible.
• Provide Direct Value in Emails: Link them to your most helpful content, whether it's a groundbreaking LinkedIn article you've written or a tutorial video on YouTube. Show them that you're there to help, not just sell.
• Keep the Conversation Going: Encourage replies by asking questions or opinions. This can turn a one-sided communication into a two-way conversation, fostering stronger connections.

After the initial engagement, it's time to gently nudge those who showed interest but haven't made a purchase yet. Sending another email with a clear, compelling offer can make all the difference. Imagine your potential customer was just about to buy but got interrupted — life happens, after all. An automated reminder the next day could be the prompt they need to take action. However, it's realistic to accept that not everyone will convert, even then. That's where strategic retargeting comes into play.

Retargeting ads are a powerful tool to keep your brand top of mind. They're not as costly as you might think. With just a couple of hundred dollars a month, you can create a presence that feels strong, similar to how big brands like Nike seem to be everywhere. Whether your prospects visit your website, scroll through Facebook, Instagram, or watch videos on YouTube, they'll start seeing your ads. This constant visibility reinforces your brand and keeps reminding them of what you offer.

But it doesn't stop with ads. Following up with more value-driven content is crucial. Sending an email that links to a free guide or resource not only brings additional value to your potential customers but also reinforces your commitment to helping them, regardless of whether they make a purchase. This approach builds a deeper relationship and establishes trust.

Key Strategies for Effective Follow-Up and Retargeting:

• Automate Thoughtful Reminders: Use automated emails to remind interested parties about your offer, making it easy for them to take the next step when they're ready.
• Implement Retargeting Ads: Allocate a budget for retargeting ads on platforms where your audience spends their time. These ads keep your brand in their line of sight, gently reminding them of what they were interested in.
• Continue Providing Value: Keep the relationship warm by offering more than just sales pitches. Provide valuable resources and content that address their needs and interests.

Embarking on this marketing journey might seem daunting at first, but remember, the essence of a successful strategy lies in building genuine relationships and staying top of mind. From introducing yourself through captivating videos to engaging with your audience via educational content, each step is designed to bring you closer to your audience. The Marketing Machine Blueprint isn't just a roadmap; it's a testament to the power of consistent, value-driven engagement.

As you implement each phase, from lead capture with high opt-in rates to personalized follow-ups and strategic retargeting, you'll notice a shift. It's not just about selling; it's about creating a community around your brand. This community will not only remember you but will come to rely on you for valuable insights and solutions, transforming potential leads into loyal customers.

The journey doesn't end with a sale. The continuous loop of providing value, reminding, and retargeting ensures that your brand remains a beloved authority. This blueprint is your guide to navigating the digital landscape with confidence, building a marketing machine that not only attracts but retains customers long-term. With patience, persistence, and a focus on authentic relationships, you're setting the stage for sustainable growth and a thriving business.

AutomationLinks

AutomationLinks is a digital marketing agency located in Wilmington North Carolina. We have worked with over 6,000 businesses and nonprofits over the last 10 years. We believe in a relationship marketing approach to help you turn visitors into customers using automation.