AutomationLinks Follow-up Workflow: Automating Your Lead Nurturing Process

The 7-Step "Famous Follow-Up" Workflow:

1. Attract: We focus on attracting ideal customers when they need you most. This is typically done through Google searches, but we also utilize other platforms like LinkedIn, Twitter, or YouTube depending on your business type. Our experience with over 200 businesses allows us to quickly determine the best attraction strategy for your specific needs.
2. Convert: We don't just send traffic to your homepage; we create targeted landing pages to convert visitors into leads. By using multiple-choice forms or simple email capture forms, we can increase conversion rates from 0.1% to 7-8%, sometimes even 15%. We also enable tracking and pixels for future retargeting efforts.
3. Create Relationships: We set up a sales page as the next step after someone visits your website or fills out a form. This page typically includes a YouTube-style video and encourages further action, such as scheduling an appointment or following you on social media. This approach helps build better relationships with your leads.
4. Educate: Our approach focuses on building relationships through email and text message automation. Instead of bombarding leads with sales messages, we provide value, educate, and offer more information. This strategy recognizes that most people aren't ready to buy immediately but may be interested in the future.
5. Remind: We implement strategies to keep your brand top-of-mind for leads. This includes encouraging social media follows, sending regular emails and texts, and using retargeting ads. The goal is to ensure leads never forget about your business, even if they're not ready to buy immediately.
6. Ask for the Sale: Once we've built relationships and stayed top-of-mind, we use retargeting ads to ask for the sale. These ads are cost-effective and can be implemented across various platforms like Google, Gmail, YouTube, and even competitor websites.
7. Track and Analyze: We implement proper tracking and analytics for your business, allowing you to track everything from the initial search to the final sale. This is crucial for growing and scaling your business, as it allows you to identify which marketing and advertising channels are performing best.
   
   

As the owner of AutomationLinks, I've developed a comprehensive follow-up workflow that I call "The Famous Follow-up." This system is designed to ensure your leads never forget about you, with many of our customers reporting that their leads think they're famous because they see them everywhere. While our system is complex, I want to walk you through a simplified version in this blog post, breaking down each step of our process and explaining how it can transform your lead nurturing strategy.

Step 1: Attract

The first step in our famous follow-up workflow is to attract your ideal customer when they need you most. For most businesses, this happens through Google searches. When someone searches for a solution you provide, we make sure you show up as the recommended business.

However, we understand that not all businesses thrive on Google searches. That's why we also consider other platforms like LinkedIn, X (Twitter), or YouTube. With our experience working with over 200 businesses in the last 9 years, we've developed a keen sense for determining the best attraction strategy for each unique business.

Once we identify the right platform, we set up your marketing and ads. This ensures that when someone searches for a keyword related to your business or brand, you're right there, ready to be their solution. We achieve this through various methods, including SEO, ads, videos, and other tailored strategies.

Step 2: Convert

Many businesses make the mistake of sending all their marketing traffic to their homepage. This can be costly and result in lost leads. The average conversion rate for a homepage is a mere 0.1% - that means you're potentially losing 99.9% of your visitors!

To combat this, we set up not just ads and marketing to your homepage, but also create targeted landing pages designed to convert visitors into leads. We use various types of forms, from multiple-choice to simple email capture, to encourage visitors to provide their contact information.

This approach can dramatically increase your conversion rates. We often see rates jump from 0.1% to 7-8%, and sometimes even as high as 15%, depending on your offer. Additionally, we enable all the necessary tracking and pixels on these pages, allowing us to retarget these visitors later in the process.

Step 3: Create Relationships

We don't want leads to simply fill out a form and leave. That's why we set up a sales page as the next step after someone visits your website or fills out a form on your landing page. This page typically includes a YouTube-style video and encourages further action, such as scheduling an appointment, using a coupon, or following you on social media.

By adding a video and strategic calls-to-action, we guide leads to take the next step in their journey with your brand. This approach helps build better relationships, as leads can see your face, learn more about your brand, and feel satisfied after their first interaction with your website.

Step 4: Educate

The next phase in our workflow focuses on education through email and text message automation. Unlike many businesses that immediately try to make a sale, we recognize that most people aren't ready to buy right away. They might be ready tomorrow, next week, next month, or even next year.

Our approach is to follow up through email and text messages, but instead of pushing sales, we focus on educating, providing value, and offering more information. If you don't already have email or text systems set up, we'll automate this for you. We'll build out your CRM, set up email automations, and make everything as personal as possible.

This strategy leads to higher open rates, more clicks, more responses, and ultimately, more sales for your business.

Step 5: Remind

One of the biggest challenges in marketing is staying top-of-mind. People might visit your website today but forget about you tomorrow. That's where our "famous follow-up" really shines. We implement multiple strategies to ensure your leads never forget about you.

We encourage leads to follow you on your most popular social media channels. This way, they're not only seeing your emails and texts but also your social media posts. They start seeing you in more places - on Facebook, Instagram, X (Twitter), or LinkedIn. This omnipresence ensures they'll never forget about you.

Step 6: Ask for the Sale

Once we've built relationships, stayed top-of-mind, and provided value through emails and social media, it's time to ask for the sale. This is where retargeting ads come into play. We show your ads to people who have visited your website or landing pages, reaching them across various platforms including Google, Gmail, YouTube, and even competitor websites.

Thanks to AI, we can set up these retargeting ads to show your brand everywhere. The best part? Retargeting ads are much cheaper than ads aimed at building a new audience. We typically spend no more than $1,500 a month on ads, and you could set up effective retargeting for just a few hundred dollars a month on each channel.

Step 7: Track and Analyze

Many agencies stop at the retargeting stage, but we go a step further. We implement proper tracking and analytics for your business, allowing you to track everything from the initial search to the final sale. This is crucial for growing and scaling your business, as it allows you to identify which marketing and advertising channels are performing best.

We set up all the necessary pixels and tracking to create a comprehensive automation system. This enables you to watch the entire customer journey, from their Google search to website visit, email open, ad click, and final purchase.

Conclusion:

Our "Famous Follow-up" workflow is designed to transform your lead nurturing process. By attracting the right audience, converting them effectively, building relationships, educating them, staying top-of-mind, and strategically asking for the sale, we create a comprehensive system that turns leads into loyal customers.

We've seen remarkable results with this approach. In one case study, we helped a company that was losing money on their ads - spending $40,000 a month with a negative $9,000 profit. By implementing our full workflow, including landing pages, emails, retargeting ads, and social media strategies, we were able to turn their situation around dramatically.

If you're ready to implement a follow-up system that will make your leads think you're famous, let's talk. We offer simple pricing and a two-month collaboration to set everything up. After that, you'll be ready to scale your business like never before.