Meta Ads

    29% Conversion Rate: Turning "Likes" into Recurring Revenue

    Subscription business maximizes Meta Ads performance

    3.8x
    ROAS
    31.6%
    Conv. Rate
    "We went from vanity metrics to real recurring revenue. AutomationLinks showed us how to turn engagement into subscriptions."
    SP
    Subscription Platform
    Growth Lead - SaaS

    The Challenge

    This subscription business was getting lots of likes and engagement but few conversions. Social proof wasn't translating to signups.

    The Strategy

    Lead with value, use social proof strategically, and optimize for trial-to-paid conversion rather than just signups.

    Our Solution

    We rebuilt their funnel with value-first content, implemented trial-to-paid optimization, and created urgency without being pushy.

    Before & After Comparison

    Before
    ROAS1.2x
    Conversion Rate8%
    Cost Per Trial$45
    After
    ROAS3.8x
    Conversion Rate31.6%
    Cost Per Trial$12

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    The Results

    Conversion rate jumped from 8% to 31.6%. Trial-to-paid improved by 45% and customer lifetime value increased significantly.

    Campaign Performance Dashboard

    Real-time campaign metrics

    +107%
    Revenue Growth
    +153%
    ROAS Improvement
    20%
    Spend Reduction
    +81%
    Lead Growth

    ROAS Trend

    Return on ad spend over time

    +153%
    ROAS Improvement

    Lead Quality

    Leads and qualification rate

    +81%
    Lead Growth

    Implementation Timeline

    Started 2025-03-01 - 6 months engagement

    6 months
    Month 1
    Funnel Audit

    Identified conversion gaps

    Month 2-3
    Content Overhaul

    Value-first creative

    Month 4-6
    Optimization

    Trial-to-paid focus

    Key Takeaways

    • Engagement doesn't equal revenue
    • Value-first content builds trust
    • Trial-to-paid optimization matters most
    • Social proof must be strategic
    • Optimize for LTV, not just conversions

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