From "Struggling ROI" to 50% Profit Margins
E-commerce brand transforms Meta Ads profitability
"After hiring AutomationLinks, we cut our advertising costs 30% while increasing our lead flow! We are now spending less on ads while having our best month of sales yet."
The Challenge
This fashion brand was breaking even on Meta Ads. Rising CPMs and poor creative testing led to stagnant growth despite a great product.
The Strategy
Test 10+ creatives per week, build value-based lookalikes, and implement post-purchase upsell sequences.
Our Solution
We implemented aggressive creative testing, built lookalike audiences from best customers, and optimized for purchase value rather than clicks.
Before & After Comparison
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The Results
Profit margins jumped from 15% to 50%. Customer acquisition cost dropped 68% and revenue hit $780k in 6 months.
Campaign Performance Dashboard
Real-time campaign metrics
ROAS Trend
Return on ad spend over time
Lead Quality
Leads and qualification rate
Implementation Timeline
Started 2025-02-01 - 6 months engagement
Creative Sprint
New creative system built
Audience Testing
Value-based lookalikes
Profitable Scale
50% profit margins
Key Takeaways
- Creative testing is the #1 lever
- Value-based lookalikes outperform interest targeting
- Optimize for purchase value, not conversions
- Post-purchase sequences increase LTV
- CPM isn't the problem, creative is
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