Meta Ads

    From "Struggling ROI" to 50% Profit Margins

    E-commerce brand transforms Meta Ads profitability

    6.2x
    ROAS
    $780k
    Revenue
    18%
    Conv. Rate
    "After hiring AutomationLinks, we cut our advertising costs 30% while increasing our lead flow! We are now spending less on ads while having our best month of sales yet."
    FB
    Fashion Brand
    Owner - E-commerce

    The Challenge

    This fashion brand was breaking even on Meta Ads. Rising CPMs and poor creative testing led to stagnant growth despite a great product.

    The Strategy

    Test 10+ creatives per week, build value-based lookalikes, and implement post-purchase upsell sequences.

    Our Solution

    We implemented aggressive creative testing, built lookalike audiences from best customers, and optimized for purchase value rather than clicks.

    Before & After Comparison

    Before
    ROAS1.5x
    Profit Margin15%
    Customer Acquisition$68
    After
    ROAS6.2x
    Profit Margin50%
    Customer Acquisition$22

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    The Results

    Profit margins jumped from 15% to 50%. Customer acquisition cost dropped 68% and revenue hit $780k in 6 months.

    Campaign Performance Dashboard

    Real-time campaign metrics

    +47%
    Revenue Growth
    +215%
    ROAS Improvement
    52%
    Spend Reduction
    +38%
    Lead Growth

    ROAS Trend

    Return on ad spend over time

    +215%
    ROAS Improvement

    Lead Quality

    Leads and qualification rate

    +38%
    Lead Growth

    Implementation Timeline

    Started 2025-02-01 - 6 months engagement

    6 months
    Month 1
    Creative Sprint

    New creative system built

    Month 2
    Audience Testing

    Value-based lookalikes

    Month 3-6
    Profitable Scale

    50% profit margins

    Key Takeaways

    • Creative testing is the #1 lever
    • Value-based lookalikes outperform interest targeting
    • Optimize for purchase value, not conversions
    • Post-purchase sequences increase LTV
    • CPM isn't the problem, creative is

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