7.95x ROAS: The Power of Multi-Platform Retargeting
E-commerce brand dominates with cross-platform retargeting
"AutomationLinks helped us have more of an omni-channel presence in the marketplace. They have done almost everything marketing related for us."
The Challenge
This e-commerce brand was only retargeting on one platform. They were missing customers who moved between platforms throughout their buying journey.
The Strategy
Create platform-specific retargeting content, sequence touchpoints across the buying journey, and use frequency capping to avoid fatigue.
Our Solution
We built a unified retargeting strategy across Meta, Google, X, YouTube, and email. Each platform played a specific role in the conversion journey.
Before & After Comparison
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The Results
ROAS jumped from 2.2x to 7.8x. Customers reported feeling like "they saw us everywhere" which built trust and drove conversions.
Campaign Performance Dashboard
Real-time campaign metrics
ROAS Trend
Return on ad spend over time
Lead Quality
Leads and qualification rate
Implementation Timeline
Started 2025-03-01 - 5 months engagement
Pixel Setup
Multi-platform tracking
Content Strategy
Platform-specific creative
Optimization
Sequence refinement
Key Takeaways
- Customers use multiple platforms
- Unified messaging builds trust
- Frequency capping prevents fatigue
- Platform-specific content converts better
- Retargeting is the highest ROI channel
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