X Ads

    $0.29 Per Click: The Cheapest B2B Traffic on the Planet

    B2B consultant finds goldmine on X Ads

    4.2x
    ROAS
    $42k
    Revenue
    8.2%
    Conv. Rate
    "Been learning so much from AutomationLinks. I've implemented a lot of their advice on advertising on X and have been seeing tremendous success. Their LinkedIn follow up strategy is golden for any company in the B2B space."
    BC
    B2B Consultant
    Founder - B2B Services

    The Challenge

    LinkedIn Ads were expensive at $8+ per click. This B2B consultant needed cheaper traffic that still converted to high-value clients.

    The Strategy

    Target B2B keywords on X, use thought leadership content as ads, and implement LinkedIn for follow-up nurturing.

    Our Solution

    We moved budget to X Ads targeting B2B decision-makers. At $0.29 per click, we could test more and scale winners faster.

    Before & After Comparison

    Before
    Cost Per Click$8.50
    Conversion Rate2%
    Cost Per Lead$425
    After
    Cost Per Click$0.29
    Conversion Rate8.2%
    Cost Per Lead$35

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    The Results

    Cost per click dropped from $8.50 to $0.29. Lead costs fell by 92% while lead quality remained high.

    Campaign Performance Dashboard

    Real-time campaign metrics

    +44%
    Revenue Growth
    +34%
    ROAS Improvement
    -8%
    Spend Reduction
    +89%
    Lead Growth

    ROAS Trend

    Return on ad spend over time

    +34%
    ROAS Improvement

    Lead Quality

    Leads and qualification rate

    +89%
    Lead Growth

    Implementation Timeline

    Started 2025-02-01 - 4 months engagement

    4 months
    Month 1
    Platform Shift

    LinkedIn to X migration

    Month 2
    Content Strategy

    Thought leadership ads

    Month 3-4
    Scale

    Profitable expansion

    Key Takeaways

    • X Ads offers cheapest B2B traffic
    • Decision-makers are active on X
    • Thought leadership content converts
    • Multi-platform strategies win
    • Lower CPCs enable more testing

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