They Don't Click, They Watch (And Then They Buy)
Info product company masters X Ads video strategy
"My name's Dan. I took the X ads course and it was outstanding. In a sea of courses that waste time and ramble on, this one was spot on and precise. Strategy is a game changer."
The Challenge
This course creator had great content but poor CTRs on X. They thought the platform wasn't working until we analyzed the full picture.
The Strategy
Create engaging video content, optimize for watch time, and retarget high-completion viewers with direct offers.
Our Solution
We optimized for video views and watch time instead of clicks. Viewers who watched 75%+ converted at much higher rates later.
Before & After Comparison
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The Results
True ROAS was 9.2x when tracking view-through conversions. Video completion rate jumped to 42% with the right content.
Campaign Performance Dashboard
Real-time campaign metrics
ROAS Trend
Return on ad spend over time
Lead Quality
Leads and qualification rate
Implementation Timeline
Started 2024-12-01 - 5 months engagement
Video Strategy
New content approach
Optimization
Watch time focus
Retargeting
High-completion audiences
Key Takeaways
- X is a video-first platform now
- Watch time predicts purchase intent
- Retarget video completers
- Low CTR ≠ low value
- Content quality drives conversions
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