X Ads

    They Don't Click, They Watch (And Then They Buy)

    Info product company masters X Ads video strategy

    9.2x
    ROAS
    $174k
    Revenue
    18.5%
    Conv. Rate
    "My name's Dan. I took the X ads course and it was outstanding. In a sea of courses that waste time and ramble on, this one was spot on and precise. Strategy is a game changer."
    CC
    Course Creator
    Founder - Info Products

    The Challenge

    This course creator had great content but poor CTRs on X. They thought the platform wasn't working until we analyzed the full picture.

    The Strategy

    Create engaging video content, optimize for watch time, and retarget high-completion viewers with direct offers.

    Our Solution

    We optimized for video views and watch time instead of clicks. Viewers who watched 75%+ converted at much higher rates later.

    Before & After Comparison

    Before
    Click-Through Rate0.5%
    ROAS (Perceived)3x
    Video Completion5%
    After
    Click-Through Rate0.8%
    ROAS (Actual)9.2x
    Video Completion42%

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    The Results

    True ROAS was 9.2x when tracking view-through conversions. Video completion rate jumped to 42% with the right content.

    Campaign Performance Dashboard

    Real-time campaign metrics

    +82%
    Revenue Growth
    +69%
    ROAS Improvement
    -7%
    Spend Reduction
    +59%
    Lead Growth

    ROAS Trend

    Return on ad spend over time

    +69%
    ROAS Improvement

    Lead Quality

    Leads and qualification rate

    +59%
    Lead Growth

    Implementation Timeline

    Started 2024-12-01 - 5 months engagement

    5 months
    Month 1
    Video Strategy

    New content approach

    Month 2
    Optimization

    Watch time focus

    Month 3-5
    Retargeting

    High-completion audiences

    Key Takeaways

    • X is a video-first platform now
    • Watch time predicts purchase intent
    • Retarget video completers
    • Low CTR ≠ low value
    • Content quality drives conversions

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