Google SEO strategy for 2024 using YouTube

4 Simple tips: 

1. Leverage AI for Content Creation: Don't let a busy schedule stop you. Use AI to convert video transcripts into detailed blog posts and social media content, making your content creation process more efficient and less time-consuming.
2. Embed and Link YouTube Videos in Blog Posts: Boost your SEO by aligning your YouTube video titles with your blog posts and embedding the videos within those posts. This not only improves search rankings but also drives consistent traffic between your YouTube channel and website.
3. Focus on Educational Content: Become the online "college professor" of your niche. Create how-to videos and informational content that genuinely helps your audience. This establishes trust and increases the likelihood of your videos being featured in search results.
4. Automate and Retarget: Use automation tools to follow up with viewers and convert them into newsletter subscribers. This builds a lasting connection and turns casual viewers into loyal followers, enhancing your brand's community and reach.

Google loves shaking things up. Recently, they've started putting YouTube videos right at the top of search results. I noticed this last year, and since then, we’ve been using it to get our and our clients' videos to the front page.

Why Videos Are Taking Over

Our videos—and our clients' videos—are getting top spots on Google like never before. Whether it's a quick AI video or a personal chat right from your camera, Google's all about videos now.

Camera Shy? No Problem!

Not everyone's ready to be a YouTube star, and that's OK. Start with some simple screen-sharing videos. They're a great way to get comfortable and still show up in searches. But if you can, try to get some face time on camera. It really connects with people.

How YouTube SEO Boosted Our Client's Overlanding Business

One of our clients runs a super cool overlanding business. Now, it might not be news to you, but it's worth repeating: Google owns YouTube. So naturally, they're all about promoting YouTube content, especially the how-to and educational content. This is exactly the type of content you should be creating if you want to show up at the top of search results. When people search for something like "how to start your grill," Google is going to prioritize showing YouTube tutorials.

Our client took advantage of this by posting useful, educational content. What happened next? His videos started showing up right at the top of Google searches, leading to a huge boost in subscribers. Now, he's juggling how to manage all these new followers. The next step? Moving them from just YouTube subscribers to email subscribers through his newsletter. This not only keeps them engaged but also drives traffic back to his site, which shows up right under his YouTube videos in search results.

Quick Tips for Leveraging YouTube for SEO:

• Focus on Educational Content: How-to guides and educational videos are gold for SEO.
• Convert Viewers to Subscribers: Use your video to encourage viewers to subscribe to your YouTube channel and sign up for your newsletter.
• Embed Videos in Blog Posts: Don't just upload videos. Embed them in relevant blog posts on your website. This strategy helps boost both your product listings and your informational posts in search results.

How YouTube SEO Turns Viewers into Newsletter Subscribers

Think about it this way: someone needs help with something, so they pop it into Google. If your helpful video pops up, they watch it, and bam—they've got the value they were looking for. What's the next step for them if they're really into what you're offering? They hit up your link and join your newsletter. That’s how you start building a relationship.

So, I got curious and wanted to see how this would play out with a little experiment. I created duplicates of my videos to test their SEO strength. And guess what? Both of my YouTube videos and my two blog posts started ranking at the top of Google searches. How do we do it? We use the audio from our YouTube videos, turn that into text, and make it a blog post. This way, the blog post complements the video, boosting its reach and effectiveness.

Steps to Convert Video Content into a High-Ranking Blog Post:

• Repurpose Video Content: Take the audio from your YouTube video and transcribe it to create a detailed blog post.
• Embed Your Video: Place your YouTube video right at the top of your blog post. It catches attention and keeps people on the page longer, which Google loves.
• Link Back to Your Site: Always include a link back to your website or newsletter sign-up page. This makes it easy for viewers to engage further with your content.

Making SEO Easier: AI and Freelancers to the Rescue

Now, you might be thinking, "I don't have the time to write a detailed blog post on top of making videos!" Here's the good news: you don't need that excuse anymore. With the magic of AI, the heavy lifting can be done without you breaking a sweat. AI can take your video transcriptions and whip up a detailed blog post in no time. Just like that, you've got a solid blog ready to complement your video.

But wait, there’s more! If you're not into AI or you want a personal touch, why not hire a freelancer? On our website, we've got a list of the top 20 freelancers who can handle this for you. For just five or ten bucks, a virtual assistant can take your transcriptions, turn them into a polished blog post, and even handle posting it on your website.

Social Media Mastery Through Video Content Automation

We post over 700 times a month on social media—and guess what? It all starts with just my videos. Thanks to AI, we can take those blog post transcripts and spin them into loads of social media content. When I talk about automation, I’m not just throwing around buzzwords. You can literally record one video and automate everything after that. So, if you’re feeling overwhelmed, don’t be. This system is a game changer.

Now, let's talk about making those videos stand out in the crowded world of social media. Thumbnails—that's what catches the eye first. I recommend hiring a freelancer to create eye-catching thumbnails if you want to ensure they pop. But if you’re on a budget or just like doing things yourself, Canva is a fantastic tool. They’ve got tons of cool templates that can make your content stand out right from the search results.

Tips for Efficient Social Media Content Creation:

• Automate with AI: Use AI to transform video transcripts into various social media posts. It's efficient and keeps your message consistent across platforms.
• Invest in Good Thumbnails: Whether you hire a freelancer or use Canva, remember that a compelling thumbnail can make a huge difference in how often your videos are clicked.
• Keep it Simple: Don't get bogged down by the process. Automate where you can and focus on creating great original content.

SEO for YouTube: How to Rank Your Videos

Ever wonder how to make your YouTube videos rank well on Google? I’ve got a freelancer who helps with just that. They find trending topics, sprinkle in the right keywords, and make sure everything aligns perfectly with our blog posts. For instance, our upcoming post titled "Appointment Funnel Automation Guy for 2024" will have the same headline as the YouTube video. This consistency helps strengthen our SEO game.

When you’re creating content, remember to link your blog and video together. I talk about the same topics and mention my affiliates in both formats. Adding timestamps in your video descriptions can help viewers find exactly what they're looking for quickly. Plus, including memorable quotes can make the content more relatable and educational.

Simple Steps to Enhance Your YouTube SEO:

• Title Consistency: Ensure your video title matches your blog post title to boost relevance in search results.
• Link and Sync: Always link back to your blog post in your video description to drive traffic both ways.
• Add Value with Timestamps and Quotes: Make your video more user-friendly with timestamps, and sprinkle in some impactful quotes you’ve used.

Google's SEO Push: From 14 to 100,000 Subscribers

Google has seriously started boosting the types of content I've been talking about to the top of the search results. Take it from my experience—I kicked this off in August, and I went from 14 subscribers to a whopping 100,000, all thanks to nailing Google SEO. If you've got a website, this is your cue to start pairing those blog posts with your YouTube videos. Pour your efforts into creating content that educates and helps.

Think of yourself as the online college professor. When people watch your videos to learn how to pick the right gear, use a product, or master a skill, you're not just sharing knowledge—you're building trust. YouTube and Google see that you're the one providing value and helping out. Make a solid video that keeps viewers engaged, and not only will they stick around, but Google will also start prioritizing your content in both Google and YouTube searches.

Becoming a Top Educator Online:

• Focus on Quality and Value: Create content that genuinely helps and educates your audience. This isn't just about views—it's about providing real value.
• Be Consistent with Your Content: Consistency is key. Regularly post videos and blog posts that align and reinforce each other.
• Monitor Engagement: Pay attention to how people interact with your content. The more they engage, the more likely your content will be promoted in search results.

Leveraging Automation to Build a Trusted Brand

Once your content starts pulling in viewers, that's your cue to ramp up the automation. You can retarget these viewers, follow up with them, and guide them towards subscribing to your newsletter. This approach is about building a substantial, loyal audience—not just pushing sales and promos. You want to be the brand that people trust and remember, not just another company bombarding them with deals.

People should remember you as the one who educated them and provided value. When they learn from your videos and blog posts, they're not just gaining knowledge—they're building a relationship with your brand. This connection is what will ultimately lead them to buy from you, recommend you to others, or choose to work with you in the future.

Building Lasting Connections:

• Focus on Education Over Sales: Position yourself as a source of knowledge and help, rather than just a seller of goods.
• Use Automation Smartly: Implement automation to keep in touch with your audience consistently without overwhelming them.
• Encourage Social Sharing: Make your content easy to share. This not only helps grow your reach but also enhances your credibility and visibility.

Wrapping It Up: Your Path to SEO and Audience Growth

So there you have it—the full scoop on how to use YouTube and Google to not just grow your SEO, but to really connect and build a community around your brand. Remember, the key isn't just to generate views or clicks; it's about creating valuable, educational content that establishes you as the go-to expert in your field. By consistently providing value and using smart automation, you're setting yourself up for sustainable growth, more engaged viewers, and a brand that people trust and recommend.

Don't just chase after short-term gains with constant sales pitches. Focus on teaching, sharing, and growing your audience organically. This way, you'll not only see your subscriber numbers shoot up, but you'll also build a loyal community that looks forward to every post and video. Stick with this strategy, and you're bound to see your efforts pay off, with more traffic, higher engagement, and ultimately, a more successful brand.