How to Build Better Relationships Online

The Key Takeaway

1. Build Trust with Personal Videos: Creating videos that educate and showcase your personality helps build trust by allowing customers to connect with you, even online.
2. Engage on Social Media: Connecting with leads on social media by following, commenting, and liking posts shows genuine interest, keeping your brand memorable.
3. Deliver Consistent Value: Share valuable content through newsletters, guides, and follow-up emails to nurture relationships and establish brand authority, making customers more likely to return.
   

People buy from people they trust. But how can you build stronger relationships online? The best way is in person, face-to-face, with a handshake, but what’s the next best thing? In this post, I’ll share my top three ways to build better online relationships, helping both my clients and myself to grow our brands and scale through connections.

My name is Brad Smith, owner of AutomationLinks. With over 10 years in marketing and over 2,500 people helped, I’m here to share a few tried-and-true tips on building trust and authority online.

Why Trust Matters

For B2B and e-commerce, trust is everything. People need to feel confident in your services or your platform, much like they do with major players like Amazon. If your site’s checkout or cart feels unfamiliar, they might just look elsewhere. Let’s discuss how to create that sense of trust and brand authority online.

Top 3 Tips for Building Online Relationships

Tip#1. Create Personal Style Videos

Make videos that educate and provide value, so potential customers see your face and learn from you. Video is the next best thing to meeting someone in person. When people see and hear you on a video, they’re more likely to remember and trust you.

Bonus Tip: Add videos to your website, especially on product, service, or blog pages. This provides visitors with helpful information and enhances their experience.

Tip#2. Follow and Connect on Social Media

For B2B businesses, it’s crucial to connect with leads on social media. If someone contacts you through your website or after a sales call, go follow them, like their posts, and engage with their content. Building a connection shows that you genuinely care, and they’ll remember you for it.

Tip#3. Educate and Deliver Value

Stay in touch by sharing value-rich content. Use automated emails like newsletters, social media guides, and blueprints that help customers achieve results. At AutomationLinks, we provide a free blueprint with detailed guidance, which builds trust and keeps the conversation going. When someone signs up for your newsletter or downloads your guide, send follow-up emails to keep building the relationship.

By staying active—commenting, liking, and offering free resources—people will remember your brand as one that cares and communicates. They’re more likely to return when they’re ready to work with you.