PHASE 2: AUTHORITY

Lesson 5 - Emails

Be different, stand out, and become the authority online.

Your Checklist

  1. Write a simple, value-packed email offering one actionable tip.
  2. Use a tool like GoHighLevel or a free software like MailerLite to send your email to a small list.
  3. Test subject lines by sending two versions to different groups and comparing open rates.
  4. Schedule weekly emails to stay consistently in front of your audience.
  5. Bonus: Download our 26 automated emails to use for your business by clicking here.

The Lesson

  • Step 1: Try this Email Trick

    Keep your emails shorter than 250 words, make it as personalized as possible, and write it like you are sending them a personal email. Use our 26 personalized email prompt below: 


    Prompt: https://docs.google.com/document/d/1fKfy79K3HXaEogW_cGfyi7nnzdcbVYiLWRJ499LrweU/edit?usp=sharing

  • Step 2: Personalization is Key

    Generic emails are easy to ignore. Personalization, on the other hand, grabs attention. Address your recipients by name, reference their previous interactions, and send content that aligns with their interests or behavior. This makes your emails feel less like a broadcast and more like a conversation.

  • Step 3: Provide Value First

    If every email you send is a sales pitch, your subscribers will tune out. Instead, focus on providing value. Share tips, how-tos, case studies, or even behind-the-scenes updates about your business. When your audience knows your emails offer something useful, they’re more likely to engage.

  • Step 4: Perfecting Your Subject Line

    The subject line is your email’s first impression, and it determines whether or not your message gets opened. Keep it short, specific, and intriguing. Phrases like “3 Ways to Save on Taxes This Year” or “How We Helped [Client Name] Double Their Revenue” are more effective than generic titles.