PHASE 2: AUTHORITY

Lesson 6 - Advertising

Be different, stand out, and become the authority online.

Your Checklist

  1. Write one ad addressing your audience’s biggest pain point.
  2. Create a simple image or video to pair with your ad.
  3. Set a small budget to test the ad on your platform of choice.
  4. Review performance metrics after a week and tweak as needed.
  5. Bonus: Use this tracking software to track all of your advertising channels and ROI.
  6. Bonus: Watch this video that shows you the power of underpriced attention using X (Twitter) advertising.

The Lesson

  • Step 1: Underpriced Attention

    The key to successful advertising is finding where your audience spends time and buying their attention at a low cost. Platforms like X (Twitter), Instagram, and YouTube currently offer incredible opportunities for underpriced advertising. By running targeted campaigns, you can reach your audience without breaking the bank.

  • Step 2: Ad Copy That Converts

    Great ads don’t just promote—they solve problems. Focus your messaging on your audience’s pain points and how your product or service provides a solution. Use compelling headlines, clear benefits, and a strong call-to-action to drive clicks.

  • Step 3: Visuals Matter

    In the world of advertising, visuals are often the first thing people notice. Invest in high-quality images or videos that grab attention and reinforce your message. Simple, clean, and professional visuals work best.

  • Step 4: Testing & Optimization

    The best advertising strategies are built on constant testing. Experiment with different ad formats, audiences, and copy to see what resonates. Use the data to refine your campaigns and improve performance over time.

  • Advertising Blueprints