The Follow-Up Strategy for Business Growth in 2025

If you’re not getting in front of your leads at least three times, your marketing strategy is already failing.

If your marketing feels like it’s not converting, the issue might not be the channel itself—it’s how you’re using it. Many businesses fall short by not optimizing their follow-up strategy, missing out on potential customers who just need a few more interactions to decide.

Many business owners assume their marketing channels aren’t effective because analytics don’t show direct conversions.

But here’s the reality: your customers need multiple touchpoints to buy, especially for high-ticket items.

If you’re selling a product worth over $10,000, you’re looking at roughly 23 interactions before they’ll make a purchase decision. Miss a single step in the follow-up process, and you risk losing them to a competitor.

Automation Strategy

Effective follow-up doesn’t have to be overwhelming. Automation tools like CRMs, email marketing platforms, and social media schedulers can do the heavy lifting.

Try this:

• Use email sequences to nurture leads with personalized content.
• Set up retargeting ads on Google and social media to keep your brand top of mind.
• Leverage CRM tools to track customer interactions and schedule follow-ups at the right time.

With automation, you can ensure your leads experience consistent communication without adding hours of work to your day.

Marketing Insight:

The Exact Number of Touchpoints Needed for B2C and B2B Purchases. Not all purchases require the same number of touchpoints.

Here's the data:

• B2C Purchases:
• $100 or less: 8 interactions
• $101-$1,000: 10 interactions
• $1,001-$10,000: 11 interactions
• $10,000+: 23 interactions
• B2B Purchases:
• $100 or less: 3 interactions
• $101-$1,000: 6 interactions
• $1,001-$10,000: 12 interactions
• $10,000+: 16 interactions

Understanding these numbers helps you craft a follow-up plan tailored to your audience and product range.

Here’s a simple breakdown of the touchpoints needed:

Follow-up Automation Hack:

A System That Ensures Your Leads See Your Brand Across Multiple Channels. Relying on one platform for all your follow-ups is a mistake.

Here’s how to build a multi-channel system:

1. Social Media Ads: Retarget visitors who’ve interacted with your website or social pages.
2. Email Marketing: Create drip campaigns to nurture leads over time with relevant, value-packed content.
3. SMS Alerts: Send timely reminders for promotions or abandoned carts.
4. Google Retargeting: Ensure your brand follows your leads as they browse online.

Combining these channels creates a seamless experience for your leads, increasing the chances they’ll convert.

The key? Consistent, multi-channel follow-ups.

Most people don’t realize how different marketing channels work together.

Just because someone discovers your brand on social media doesn’t mean they’ll buy there.

They might convert because of a well-timed Google ad or email reminder.

This interconnected approach ensures your leads see your brand multiple times, increasing their trust and likelihood of purchasing.

Benefits:

• Build trust and credibility.
• Increase customer engagement.
• Drive conversions across all platforms.

Credibility:
Brands that adopt a multi-touchpoint strategy report up to a 41% revenue increase. It’s proof that consistent follow-ups turn prospects into loyal customers.

Takeaway:
Don’t write off any marketing channel. It’s about the synergy of all touchpoints, not just one. Map out a follow-up system that ensures your leads experience your brand consistently across platforms.