AutomationLinks

The Four Stages of your Pricing Offers

Brad Smith • Nov 12, 2019

This blog post has been researched, edited, and approved by expert Hannah Peake. Join our newsletter below to get our free marketing guides.

Relationship Marketing tips by Brad Smith

If you'd like the free download of this PDF presentation you can get a copy below.

1. Something free for a cold audience

When people don’t know you they don’t trust you. So how can you build trust with people online? You must offer something of value, show them that you can help and give them something they can use. This is a great way to start building relationships with cold prospects.

Quick Tip - You can give free value by offering eBooks, webinars, videos, podcasts, and even social media posts. Do this consistently to build your brand online.

You can see how we offer our free eBook, social media content planner and sales funnel blueprint on our website by clicking here https://www.automationlinks.com/free-ebook.

2. Low cost to build a relationship

After you’ve created some sort of relationship you can offer something at a low cost to show them what it’s like to work with you. This is a good way for them to see if it’s a good fit and a great way for you to show them what they could expect working with your business.

Quick Tip - Create a product that’s a 1-time cost and remove any objections. Customers will feel less committed and feel comfortable pulling out their CC for a 1-time purchase.

Apart from our normal website and SEO services we offer a low cost offer by creating a eBook for business owners. This is a low one time cost that brings extreme value to business owners so we can show them what it's like working with us. Check it out here https://www.automationlinks.com/ebook.

3. High cost to scale your business

In order for a business to grow, you must be able to scale. Unless you own software that’s automated it’s hard to grow if you don’t have a high priced offer. You’ll need this to afford employees and provide customer support. After you’ve built trust with prospects they’re more likely to upgrade to this.

Quick Tip - Most likely you’ll need to use a webinar or phone call to sell these services. Use either of these to answer questions and objections to make your customers comfortable.

As an example, we turn websites into sales funnels. Businesses are looking for more leads and customers online so they want to have a sales funnel or sales page to get more purchases on their website. This is our highest cost offer while also brining in the best results. See how we package our plans here https://www.automationlinks.com/pricing.

4. Add-on service to increase value

Some of the biggest businesses in the world offer add-on products. Use this to not only increase your revenue but to provide extra value to your customer. If they buy these three products they’ll be the most successful working with us.

Quick Tip - Think about what your customers ask you when working together, use this to add-on to your other services to increase customer value by 3x.

We know that by adding our automation and SEO services our customers will get better results so we allow you to add this on to any order or upgrade on our hosting pages. Take a look at how we package our add-ons so that we can provide more value https://www.automationlinks.com/website-hosting.

Take action today

Write down what your three types of offers are and how you can add services to increase their value and increase your average customer value. Customers are coming to you for a desired approach, don't sell them short of what they actually need to get the best results. Please aren't looking for the best price, they're looking for the best results. Take a look at how we added two different pricing options as well as our SEO services to our website design service by clicking here.