The Perfect Time to Post on X (Twitter)

Key Takeaways from Posting on X

• Timing Matters: Understanding your audience's active hours through analytics is crucial for maximum engagement on your posts.
• Premium Account Required: A blue checkmark verification is essential to access detailed analytics and track your posting performance.
• Dual Posting Strategy: Implement a twice-daily posting schedule, alternating between storytelling and educational content.
• Analytics-Driven Decisions: Regular monitoring of engagement metrics across different timeframes helps optimize your posting schedule.
• Value Over Sales: Focus on providing educational content and stories rather than direct sales pitches, letting your bio link handle conversions.
  

Hey there! I'm Brad Smith, owner of AutomationLinks, and I've been in the advertising industry for the past 10 years, helping over 2,500+ people through my agency. Today, I want to show you exactly when to post on X - one of the most common questions I get asked.

Finding Your Perfect Posting Time

First, you'll need an upgraded account with a blue checkmark. The type doesn't matter, as long as you have one to track analytics. Once you have your blue checkmark (about a three-day process), here's what to do:

1. Head to Premium X has made some great updates to this section. Explore the tabs to see which ones benefit your brand the most.
2. Check Your Analytics Click on analytics to view:
3. Likes
4. Engagement
5. Shares
6. Bookmarks
7. You can view this data across different timeframes:
8. 7 days
9. 2 weeks
10. 4 weeks
11. 3 months
12. 1 year
13. Research Your Audience's Active Times Click on "audience" and scroll down to find active times. Look for the dark blue boxes - these indicate when your audience is most active. For example:
14. If everyone's online at 12 o'clock and you're posting at 8, your content will get lost in the feed
15. Different days may have different peak times (like Friday showing completely different engagement times)

Posting Strategy

We recommend posting twice daily on X:

• One post should be a story
• One post should be education
• Mix in videos and different content types
• Focus on education and storytelling
• Avoid direct sales talk

Remember: People will know where to find you when they're ready. They can click the link in your bio, but your main focus should be on providing value through education and teaching.

Keep tracking your analytics and adjust your posting schedule based on when your audience is most active. This way, you'll maximize your engagement and reach your audience when they're most likely to see your content.

Note: If you want my complete guide showing exactly how to set this up for your account, comment "blueprint" below, and I'll send over my free blueprint. Plus, I'll share my social media calendar that tells you when and what to post every day of the week.