"We were spending $50k and making $40k... until we fixed the follow-up."
B2B company transforms ROI with retargeting fix
"I recently worked with AutomationLinks for my advertising needs, and they exceeded my expectations! The team are experts in designing effective campaigns and creating systems that ensure every lead is followed up on promptly."
The Challenge
This B2B company was spending more on ads than they were making back. Leads came in but follow-up was manual and inconsistent.
The Strategy
Automate follow-up within minutes, not days. Use retargeting to stay top-of-mind and nurture leads until they're ready to buy.
Our Solution
We built automated retargeting sequences that followed up immediately and consistently. No more leads falling through the cracks.
Before & After Comparison
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The Results
ROAS jumped from 0.8x (losing money) to 5.8x profit. Ad spend actually decreased by 30% while revenue grew.
Campaign Performance Dashboard
Real-time campaign metrics
ROAS Trend
Return on ad spend over time
Lead Quality
Leads and qualification rate
Implementation Timeline
Started 2025-02-01 - 5 months engagement
Follow-up Audit
Identified leak points
Automation Build
Instant follow-up systems
Optimization
Sequence refinement
Key Takeaways
- Most leads are lost to poor follow-up
- Speed of response matters enormously
- Automated follow-up beats manual
- Retargeting keeps you top-of-mind
- Fixing leaks beats spending more
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