What is video marketing follow-up strategy?

Brad Smith's strategy focuses on using educational videos to build trust with potential clients. These videos are not sales pitches but aim to provide valuable information. By consistently offering value, you create a lasting relationship with your audience, making them more likely to choose you when they're ready to buy.

How does YouTube’s algorithm help with video marketing follow-up?

Once someone watches one of your YouTube videos, the platform starts recommending your other content to them. This creates a cycle where viewers repeatedly see your videos, increasing your visibility and building trust over time. The key is to consistently provide educational content.

Why should I focus on educational videos rather than sales pitches?

Educational videos help you position yourself as an authority in your field without pushing for immediate sales. The goal is to provide helpful information that builds trust. Over time, as viewers learn from your content, they’ll remember you when they are ready to make a purchase.

How can social media help in the video marketing follow-up strategy?

By reminding your audience on social media about your videos, you reinforce your presence across different platforms. Consistently showing up on their feed helps keep you top-of-mind, making it more likely that potential clients will think of you when they’re ready to buy.

How can I get started with video marketing if I’m nervous?

The most important thing is to just start, even if your videos aren’t perfect. Brad Smith shares that he was nervous for six months before creating his first video, and despite initial mistakes, he still generated leads. Focus on educating and helping your audience, and the rest will follow.

How I Use Video Marketing to Follow Up with New Leads

5 Key Points to Use Video Marketing to Follow Up with New Leads

Focus on Educational Videos: Create "how to" or "what is" videos, similar to teaching a class. The goal is education, not sales.
Lead Viewers to Your Website: Direct traffic to your website through your videos.
Utilize YouTube’s Algorithm: Once a lead watches one video, YouTube starts recommending more of your content, creating a cycle of repeated exposure.
Consistent Social Media Presence: Remind your audience through social media posts, providing more opportunities for them to see your content.
Building Relationships Over Time: The strategy isn’t for immediate sales but to build trust and authority so that when leads are ready to buy, they choose you.

Hey there! Brad Smith is the owner of AutomationLinks. Today, I want to walk you through my secret strategy for following up with new leads using videos. This approach helps me build trust and "shake hands through the computer" with potential clients.

Let me break it down for you:

The Video Marketing Follow-Up Strategy
Make educational videos
Send people to your website
Remind them on YouTube
Remind them on social media

The key is that none of these videos are sales pitches - it's all about education. I don't want you to buy anything from me right now. I just want you to learn and implement this strategy. If you do and see results, you'll likely come back and give me a high five!

It Starts with Education

The first step is creating educational content. Think "how to" or "what is" style videos. I approach it like I'm a college professor teaching a room full of students. To come up with ideas, I use Google to see what potential customers are searching for related to my industry.

The YouTube Algorithm is Your Friend

Once someone watches one of your YouTube videos, the platform starts recommending your other content to them.

This creates a cycle:

Someone finds your video via Google search
They watch it on YouTube
YouTube recommends more of your videos
The viewer sees your content repeatedly

Building the Famous Follow-Up

The goal is for your leads to remember you. No one's ready to buy today, but they might be next week, next month, or next year. By consistently providing value through videos, you're building a relationship.

Here's how it works:

A lead finds you (Google, referral, etc.) and visits your website
They watch an embedded YouTube video
YouTube starts recommending your videos
You invite them to follow you on social media
They see your posts and videos across platforms

The more they see you, the more they trust you. The more you educate them, the more of an authority you become. Eventually, when they're ready to buy, they'll choose you over competitors.

Don't Be Nervous - Just Start!

You really only need one video to get started. The algorithm will do a lot of the work for you. But I recommend creating content consistently.

Remember, you don't need to be perfect. I was nervous about making videos for six months before I finally did it. My first attempts were awful, but I still got leads from them. You can make mistakes (I made a few in this video), but focus on educating and helping your audience.

What is video marketing follow-up strategy?
Brad Smith's strategy focuses on using educational videos to build trust with potential clients. These videos are not sales pitches but aim to provide valuable information. By consistently offering value, you create a lasting relationship with your audience, making them more likely to choose you when they're ready to buy.
How does YouTube’s algorithm help with video marketing follow-up?
Once someone watches one of your YouTube videos, the platform starts recommending your other content to them. This creates a cycle where viewers repeatedly see your videos, increasing your visibility and building trust over time. The key is to consistently provide educational content.
Why should I focus on educational videos rather than sales pitches?
Educational videos help you position yourself as an authority in your field without pushing for immediate sales. The goal is to provide helpful information that builds trust. Over time, as viewers learn from your content, they’ll remember you when they are ready to make a purchase.
How can social media help in the video marketing follow-up strategy?
By reminding your audience on social media about your videos, you reinforce your presence across different platforms. Consistently showing up on their feed helps keep you top-of-mind, making it more likely that potential clients will think of you when they’re ready to buy.
How can I get started with video marketing if I’m nervous?
The most important thing is to just start, even if your videos aren’t perfect. Brad Smith shares that he was nervous for six months before creating his first video, and despite initial mistakes, he still generated leads. Focus on educating and helping your audience, and the rest will follow.

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