Why should I consider using X and Twitter ads for my business's growth?

Using X and Twitter ads for your business growth allows you to tap into a potentially underpriced attention market, where you can gain thousands of clicks and followers for pennies per click. It is a quick and easy way to increase your brand's visibility and reach a wider audience. Additionally, it also provides the opportunity to target your ideal audience by leveraging the follower base of similar accounts.

Do I need to have a premium account to run ads on X?

Yes, running ads on X requires a premium account with a blue checkmark. You also need to get approval for your blue checkmark and your ad, which can take anywhere from 3-5 days for the checkmark and an additional 1-2 days for the ad approval. So, in total, the setup process can take approximately 5-7 days.

How exactly can the "follower look-alike" feature help in reaching my target audience?

The "follower look-alike" feature allows you to show your ad to audiences that are similar to the followers of selected accounts. This means that if you identify accounts with followers who would be interested in your product or service, you can target your ads at these profiles. This makes your advertising more precise and effective.

Will any posts work for X ads or should I select a specifically performing one?

For a solid X ads campaign, it is advisable to choose your best-performing post. This post could either be a pinned post or you can test multiple organic posts to see which brings the best results. The post that performs well should be pinned to the top of your profile to build social authority.

What is the secret follow-up trick to transform my X followers into potential customers?

The secret follow-up trick involves engaging with your new followers in a meaningful way such as leaving engaging comments, following up with new followers, sending appropriate DMs, and taking action after they follow and comment. This helps in building relationships with your followers and potentially converting them into customers. This technique can be particularly effective when combined with the visibility provided by X and Twitter ads.

How to Get More X Followers Using Twitter Ads (Plus a Secret Follow-Up Trick)

5 Key Steps to Grow Your X Following with Twitter Ads

Create an Engaging Pinned Post: Build social proof and attract followers with a high-performing pinned post.
Set Up Your Ad Center: Get a Premium account and navigate the approval process for running ads.
Target the Right Accounts: Find and target audiences similar to your ideal followers using competitor accounts.
Choose Your Best Performing Content: Select or test posts to find the most engaging content for your ads.
Monitor and Optimize Your Results: Track follower growth and cost per follower to maximize your ad performance.

Hey there! Brad Smith here, owner of AutomationLinks. I've been in the marketing game for over 9 years, helping more than 25 clients as a specialist in advertising, follow-up, and retargeting. Today, I'm going to show you how to grow your X following using Twitter ads. And if you stick around, I'll reveal a secret trick for following up with those new followers to turn them into customers.

Why X and Twitter Ads Are the Place to Be

I always say to look for underpriced attention, and right now, that's X and Twitter ads. We've seen this pattern before:

When TikTok was purely organic and you could get millions of views
When Facebook ads first launched
Early days of YouTube

Maybe you're not seeing great results on Meta (Facebook/Instagram) anymore. Perhaps Google Ads didn't deliver what you wanted. Or maybe you just don't want to dance on TikTok. That's where X comes in.

With X ads, you can get thousands of clicks and followers for pennies per click. It's easy to set up, and most importantly, I'll show you how to steal your ideal followers from other accounts.

Step 1: Create an Engaging Pinned Post

Start by creating a solid, shareable post and pin it to the top of your profile. This post should:

Get lots of downloads
Encourage comments
Attract likes
Motivate people to follow you

When you start running ads, this pinned post will build social proof. New visitors will see a post with tons of engagement, making you look like a trusted resource.

Step 2: Set Up Your Ad Center

To run ads on X, you need:

A Premium account (blue checkmark)
Approval for your blue checkmark (takes 3-5 days)
Ad approval (takes 1-2 days)

Expect a 5-7 day setup process before your ads are live.

Choose the advanced ad settings for better results. Select "Reach" as your objective.

Step 3: Find the Right Accounts to Target

Even if you don't think your audience is on X, there are likely other accounts with your ideal followers. For example:

Website designers can target agencies, Shopify, Webflow, or Figma audiences
E-commerce businesses can target competitors in their niche

Use the follower look-alike feature to show your ad to these targeted audiences.

Step 4: Choose Your Best Performing Post

Select your pinned post or test multiple organic posts to see which performs best. Whichever gets the best results, pin it to the top of your profile to build social authority.

Step 5: Monitor and Optimize

Run your ad for a couple of weeks, then check the results. You can see:

How many followers you've gained
Cost per follower

We've seen accounts getting followers for as little as a penny each!

The Secret Follow-Up Trick

Now that you've got new followers, how do you turn them into customers? Comment "blueprint" below our YouTube video and I'll send you my guide on how to follow up effectively. It covers:

Leaving engaging comments
Following up with new followers
Sending the right DMs
What to do after they follow and comment

Thanks for reading! If you want to dive deeper into X ads, check out my advanced Twitter ads video where I break down retargeting strategies.

Remember, growing your X following is great, but the real magic happens when you turn those followers into customers. Get out there and start building your X empire!

Why should I consider using X and Twitter ads for my business's growth?
Using X and Twitter ads for your business growth allows you to tap into a potentially underpriced attention market, where you can gain thousands of clicks and followers for pennies per click. It is a quick and easy way to increase your brand's visibility and reach a wider audience. Additionally, it also provides the opportunity to target your ideal audience by leveraging the follower base of similar accounts.
Do I need to have a premium account to run ads on X?
Yes, running ads on X requires a premium account with a blue checkmark. You also need to get approval for your blue checkmark and your ad, which can take anywhere from 3-5 days for the checkmark and an additional 1-2 days for the ad approval. So, in total, the setup process can take approximately 5-7 days.
How exactly can the "follower look-alike" feature help in reaching my target audience?
The "follower look-alike" feature allows you to show your ad to audiences that are similar to the followers of selected accounts. This means that if you identify accounts with followers who would be interested in your product or service, you can target your ads at these profiles. This makes your advertising more precise and effective.
Will any posts work for X ads or should I select a specifically performing one?
For a solid X ads campaign, it is advisable to choose your best-performing post. This post could either be a pinned post or you can test multiple organic posts to see which brings the best results. The post that performs well should be pinned to the top of your profile to build social authority.
What is the secret follow-up trick to transform my X followers into potential customers?
The secret follow-up trick involves engaging with your new followers in a meaningful way such as leaving engaging comments, following up with new followers, sending appropriate DMs, and taking action after they follow and comment. This helps in building relationships with your followers and potentially converting them into customers. This technique can be particularly effective when combined with the visibility provided by X and Twitter ads.

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How to Get More X Followers Using Twitter Ads (Plus a Secret Follow-Up Trick)

5 Key Steps to Grow Your X Following with Twitter Ads

Why X and Twitter Ads Are the Place to Be

Step 1: Create an Engaging Pinned Post

Step 2: Set Up Your Ad Center

Step 3: Find the Right Accounts to Target

Step 4: Choose Your Best Performing Post

Step 5: Monitor and Optimize

The Secret Follow-Up Trick

Why should I consider using X and Twitter ads for my business's growth?

Do I need to have a premium account to run ads on X?

How exactly can the "follower look-alike" feature help in reaching my target audience?

Will any posts work for X ads or should I select a specifically performing one?

What is the secret follow-up trick to transform my X followers into potential customers?

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