The Three Email System That Generates 3X More Leads

What You’ll Learn in This Blog:

1. The first email that guarantees inbox delivery and builds instant trust

2. The second email that keeps leads engaged and ready to take action

3. The third email that personally invites them to work with you

4. Why personal, 1:1-style emails outperform traditional marketing emails

5. How to get higher response rates and schedule more calls

We all know it, but it’s easy to overlook—the inboxes of our customers and prospects are flooded with marketing messages, eye-catching subject lines, and endless emails competing for their attention. So, how do you stand out and become the one voice they actually notice in that noisy crowd?

Let’s be real for a second: Most businesses send generic, automated emails that often get ignored or lost in the shuffle. If you’re looking to build genuine relationships, boost engagement, and ultimately turn those leads into loyal customers, you’ve got to take a different approach.

In this post, we’ve pulled together a tried and tested, high-converting email strategy step by step  that guarantees that yours is the message that is opened and responded to. By the end, you’ll have a blueprint you can copy and paste into your business immediately.

Why This Works:

1. These emails feel personal, not automated
2. People respond more when the conversation is about them
3. Building trust first leads to higher conversions later

Email #1 – The Inbox Guarantee Email

This email is all about ensuring your message lands in your lead’s inbox and that they trust you right from the start, which helps optimize open rates.

Here's how to craft it:

1. Use a subject line that matches what you promised on the landing page. Your subject line is the first thing people see, and when done right, it grabs attention and makes them want to open your message. This ensures there’s no confusion about what they signed up for and reminds them of the value they can expect from your email. Use a tone that creates a sense of urgency or curiosity. Avoid clickbait subject lines since they harm your credibility and reply rates.
2. Ask them to reply to confirm they received the email. This simple request makes sure the email doesn’t end up in spam. Plus, it’s a great way to engage them early.
3. Keep it short and personal. A few lines are all you need. Don’t overwhelm them with a long message. Remember, this is just an introduction.

Building trust from the very first email is key to grabbing your prospects’ attention and getting them to respond. When people reply, it signals to email providers that your messages are valuable and wanted. The more replies you get, the stronger your sender reputation becomes, which in turn boosts your email deliverability.

This means your future emails are more likely to land in the inbox instead of the spam folder, helping you stay connected with your audience in the long run. It’s all about creating that initial trust to start building a lasting relationship.

Using a tool like MailerLite for A/B testing can really help you make smarter decisions. It lets you test different subject lines, content, and designs to see what your audience connects with the most. It’s an easy way to improve your email strategy and get better results with each campaign.

Email #2 – The Reminder Email That Converts

Now, it's time to stay top-of-mind without being pushy. A good reminder email subject line should be brief, relevant, and grab attention, focusing on the urgency or value of the message. Avoid anything too vague, random, or formal, as it might lose your audience’s interest.

Here’s how to write this reminder email:

1. Send it the next day. This helps keep you on their radar without giving them too much time to forget about you.
2. Use "RE:" to make it look like a direct reply. This small tweak makes your email appear more personal and less like a marketing message.
3. Restate the offer but also ask them to share something about themselves. People love to talk about themselves. Whether it's their business struggles or their goals, asking them to share makes them more likely to engage with you. By getting your leads to talk about themselves, you’re not only keeping them engaged but also building a stronger connection. This email keeps them coming back for more without feeling like they're being sold to.

Don’t send lazy follow-ups that are just about “touching base” or “checking in.” These messages don’t offer anything and end up being just another email in their inbox. Every interaction should have value, make sure your emails give them a reason to open, click, and respond.

True opportunities for organic, meaningful follow-ups come when you offer something valuable - whether it’s a physical gift, a webinar, a case study, a template, or another type of useful digital resource. You can easily send multiple follow-ups around these valuable offers, as long as the content is relevant and high-quality.

The goal is to be seen as an asset to your recipient, not just another marketer. 

And a final reminder, if you're not adding value, there's little reason for them to care or respond. Make every follow-up count. You can also read through this detailed guide to get more insights about email follow-up strategies. Click here!

Marketing automation tools such as GoHighLevel make it easy to schedule reminder emails based on specific triggers or timelines. This means you can relax, knowing your messages will go out exactly when they need to, without any extra effort on your part. Learn how to set up email automation in GoHighLevel with this step-by-step tutorial. Click here.

Email #3 – The Personal Invite That Gets a Yes

This is where you truly seal the deal. The goal is to make this email feel like an exclusive, personal invitation.

Here’s how:

1. Use a question in the subject line. Questions pique curiosity and boost open rates. You could ask something like, “Are you ready to take the next step?”
2. Make it feel exclusive. Let them know this email is just for them – not part of a mass email campaign. You can be as creative as you want with it.
3. Ask them to reply with a simple “Yes” to commit before clicking any links. This small commitment increases the likelihood of them following through.

Sometimes, taking a break from the hard sell can be refreshing for your audience, so sprinkle in some emails offering early access to new arrivals or inviting them to be part of your community. Avoid boring copy, and instead, get conversational and connect on a deeper level. In the end, it’s all about creating a better experience that makes customers feel seen, valued, and eager to return.

Keep in mind, the aim here is to get them to say “Yes” in reply to your email, creating a more intimate interaction. Once they’ve committed in writing, they’ll be much more likely to follow through with your call-to-action – whether it’s scheduling a call, booking a consultation, or making a purchase.

Would you like to learn more about email marketing and see how it can work even better for your business? Be sure to check the full guide: How to Automate Your Marketing in 2025.

Pro tip: Keep It Personal

If you take away just one thing from this blog, let it be this: The more personal your emails feel, the better they’ll perform. Avoid fancy, corporate-looking email designs and stick with a simple, conversational tone. The goal is to make your leads feel like they’re receiving a message from a friend, not a faceless brand.

Conclusion: Turning Cold Leads Into Warm Conversations

This simple yet powerful three-email sequence has the ability to keep your brand at the forefront of your leads' minds and turn cold leads into warm conversations. The more personal you make your emails, the more likely they are to take action when the time is right.

If you’re ready to start implementing this system, we encourage you to start small: Try it out with your next set of leads and watch the response rates and sales—soar.

As you read through this if you find yourself wondering where to begin, subscribe to our YouTube Channel for more digital marketing and automation tips. 



You can learn more about the art of a winning social media strategy in this complete guide packed with tips and best practices. Click here to get started!