How to Lower Your Cost Per Click: The $0.10 Ad Strategy That Works

5 Simple Tips To Get More Leads

1. 1Why Facebook ads are overpriced and losing effectiveness
2. How X ads get 100X more impressions at a fraction of the cost
3. Why focusing on follows before selling increases conversions
4. How to retarget engaged followers for just pennies per click
5. The 3-step system to follow up with leads 24 times

Would you rather pay $1 per link click or just $0.03 per link click? If that question made you pause, you’re about to stop guessing and start learning social media techniques that could completely reshape your marketing approach.

In today’s post, I’ll give you an inside look of two real ad accounts - one on Facebook and one on X (Twitter), and reveal some shocking insights into ad spend, lead quality, and audience trust-building. Keep reading because, by the end, I’ll show you exactly how to put some of these strategies in place for your own brand and watch your conversion rate jump.

The Experiment: Facebook vs. X Advertising

Facebook Ads: High Costs, Low Trust

One of our clients has been running Facebook ads for years. Their account is well-established with tons of data, and over the past 8-9 months, they have:

• Spent: $44,000
• Impressions: 662,000
• Accounts Reached: 340,000
• Leads Generated: 4,400

At first glance, these numbers seem impressive. But there’s a major flaw in this strategy: trust.

These leads are coming in cold and they have never interacted with the brand before. So, while the business is paying about $10 per lead and $2.28 per action, the conversion rates are disappointing. Why? Because these leads are skeptical, ask tons of questions, and often don’t convert.

X (Twitter) Ads: Low Cost, High Engagement

Now, let’s compare that to an X (Twitter) ad account for a similar client. Here’s what we found:

• Spent: $2,183
• Impressions: Over 100 million!
• Cost per 1,000 Impressions: $0.0001
• Cost per Click: $0.03

What we’re doing here is focusing on building genuine relationships with our audience before pushing for sales. Instead of just running ads to get quick conversions, we’re investing in trust and providing value upfront. By nurturing leads through organic engagement, retargeting, and strategic follow-ups, we’re creating a more meaningful connection. Here’s a guide you won’t want to miss on how to nurture your leads.

This allows us to convert at a lower cost, build long-term relationships, and ultimately drive better results without wasting ad spend. It’s all about quality connections that lead to more loyal customers in the end.

What’s even better with X is that when someone comments on an ad, their friends will see it, organically expanding our reach through retargeting. This helps us build a community and keep engaging with our audience.

The key here is to establish trust with your leads before trying to close a sale. If they don’t know you, like you, or trust you yet, you're wasting valuable ad spend. Instead, focus on providing value, educating, and helping them so that when they’re ready to make a decision, they know exactly where to find you.

The X-factor? Instead of just driving clicks, we’re building an audience. When people follow the brand, they start engaging with its content, leaving comments, and developing trust over time. And when they’re ready to buy? They already know, like, and trust the business. Take a look at our X Advertising Analytics Tools tutorial, Click here.

Why Audience Building is the New Winning Strategy

Most brands focus only on ads, expecting instant conversions. But here’s the problem:

1. Cold leads don’t convert well.
2. Skeptical prospects take longer to decide.
3. High ad spend with low trust equals wasted money.

Instead, a smarter approach is to:

• Use ads to build an audience. People who follow you engage with your content, see your expertise, and begin to trust you.
• Retarget those followers later. When they’re finally ready to buy, they already know you.
• Leverage organic engagement. When someone comments on your X ad, their friends see it too, creating free exposure!

Curious about lead nurturing? Let us show you how to build better relationships. 

How to Set Up Your Own Winning Ad Strategy

Remember this: Throwing money at ads doesn’t guarantee results, strategy does! Here’s how to create your Ad strategy that focuses on sophisticated nurturing workflows.

1. Focus on Building Relationships First
   

• Keep engaging and nurturing customer relationships on social media to keep them coming back.
• Run ads that encourage people to follow you instead of clicking straight to your website. Make sure you offer a good balance between promotions and valuable content, whether it's freebies, discount codes, or knowledge so that your audience remains engaged and appreciative.
  
• Engage with followers through comments, DMs, and value-driven content.

1. Retarget with Low-Cost Ads
   

• Once people know you, hit them with ads designed for conversions.
• Retarget your warm audience for pennies compared to cold traffic.
• Follow Up Like a Pro - When people trust what you offer, they’re more likely to buy from you.

It takes an average of 24 follow-ups before someone makes a decision. To give you a better idea, check out our proven four-step follow-up system. Click here!

Conclusion: Smart Ads > Expensive Ads

The goal isn’t to spend more, it’s to spend smarter. Instead of spending thousands on cold leads who don’t convert, shift your focus to audience-building first and sales later. When you nurture your leads, they become informed customers who truly understand your value. And when they see the full picture, they’re more likely to stick around, upgrade, use more of your services, and even spread the word to others.

If this strategy makes sense to you, subscribe to our YouTube Channel. You can explore more in this complete guide that will help you build a successful social media marketing strategy and follow the right best practices from day one. Click here!