How GoSquaredAway Replaced Wasteful Ad Spend With a Scalable Growth System
And Increased Profits by 12%
"The team is awesome, so helpful and always suggesting new ways to scale. They are responsive, help us with everything, and have guided us to actually scale our brand. Instead of just doing what we ask, they come to us with new ideas and actually install the systems to make them work, thank you!"
The Real Problem (What Most Agencies Miss)
On the surface, it looked like a Google Ads issue. In reality, it was a systems issue.
What We Found: - $10,000/month in Google Ads spend - ~150 leads per month - Majority were unqualified - Job applicants flooding the same contact forms as buyers - No filtering, no segmentation - No intelligent follow-up - No authority reinforcement after the click
They weren't failing. They were leaking opportunity. And throwing more money at ads would have made it worse.
The Strategic Shift
From "Buy Traffic" to "Build a Demand Engine"
We reframed everything around one principle: High-quality growth comes from follow-up, positioning, and signal amplification, not more spend.
GoSquaredAway didn't need a vendor. They needed a growth partner. They joined our Scale Plan, where AutomationLinks acts as a fractional CMO team, not just executing tactics, but designing, installing, and managing the entire growth system.
Our goal wasn't more traffic. Our goal was better decision-making at scale.
What We Installed (Not Just Managed)
1. A Real Retargeting & Follow-Up Engine We installed a full retargeting infrastructure across the site with pixel-based tracking, audience segmentation by intent, and automation filters to separate buyers, browsers, and job candidates.
2. Brand Authority That Compounds We helped GoSquaredAway look and sound like the category leader they already were. We filmed professional, branded video assets, built a social content system, and launched a podcast to deepen authority and trust.
3. Smarter Media Buying (Lower Spend, Higher Intent) Instead of one expensive channel, we built a balanced, intent-driven mix with Meta Ads for retargeting, X Ads for high-intent search behavior, and conversion-optimized landing pages.
4. AI Search & Modern SEO Positioning We implemented ChatGPT-focused SEO strategies, increased brand-based social signals, and improved AI-driven discovery and trust signals.
Before & After Comparison
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The Results (What Scale Actually Looks Like)
After 7 months of working together (July 2025 - February 2026):
- Ad spend reduced from $10,000/mo to $4,000/mo (60% reduction) - Leads increased from 150 unqualified to 200+ qualified per month - Clean pipelines with automated filtering - +12% ChatGPT search growth - +8% overall business growth - +12% profit increase - Consistent 12x ROAS
More importantly: They now scale with confidence, not guesswork.
Campaign Performance Dashboard
Real-time campaign metrics
ROAS Trend
Return on ad spend over time
Lead Quality
Leads and qualification rate
Implementation Timeline
Started 2025-07-01 - 7 months engagement
Engagement Started
Audit & pixel installation
Retargeting Infrastructure
Multi-platform tracking live
Video Production
Professional branded content created
Campaign Launches
Meta retargeting & X Ads live
Lead Filtering
Automation separates buyers from job seekers
Landing Page Optimization
Conversion-optimized pages deployed
AI SEO Implementation
ChatGPT search optimization
Current State
12x ROAS, ready to scale
Key Takeaways
- Growth breaks from systems issues, not ad issues
- High-quality growth comes from follow-up and positioning
- Retargeting infrastructure is essential for qualified leads
- Brand authority compounds over time
- AI search visibility is an early indicator of demand
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